As a small business owner, marketing can be daunting. If you have never dipped a toe into the digital aspect of advertising, it seems like there are far too many options to choose from. How do you know which ones to go for? Which will cost the least and give you the best return? Which of them will be a waste of your time? These practical digital marketing tips for small businesses will allow you to analyse each of the options open to you and create a strong marketing plan.Try these 6 Digital Marketing Tips for Small Businesses to grow your business!Click To Tweet
6 Digital Marketing Tips for Small Businesses
Fortunately for us all, Jessica Gust, a Marketing Assistant at Localpeek.co.uk, provides her answers to these burning questions through the following digital marketing tips for small businesses!
Digital Marketing Tip 1: Blogging
Having a blog on your website seems to be a big recommendation for most small businesses. Most do start up a blog, but without the knowledge to make it work effectively, it may be a waste of time. It is very time heavy to create blog posts yourself. On the other hand, it can be costly to hire a professional writer.
You need to understand the ins and outs of SEO to get this working for you. You should also try to build links to and from your blog posts. Make sure that the posts are relevant and interesting to your customers if you want them to generate sales.
Digital Marketing Tip 2: Facebook Pages
Facebook Pages are very easy to set up, but not so easy to use as an effective tool. For some businesses, they seem to work very well. For others, they may as well be a paperweight. The positives are being able to communicate with your customers, building brand loyalty, creating a community, and easily sharing news and updates.
To make it work you need to update at least daily and monitor the page for comments. Boosting posts tends to have limited results and you will only ever get a fraction of your following seeing the posts in their feeds.Facebook Pages can help boost your #bizdev - this is 1 of 6 digital marketing tips for SMBs!Click To Tweet
Digital Marketing Tip 3: Text Messages
Sending text messages to your customers can be costly, and you might not get much in the way of lead generation. You can generally only text existing customers to remind them of your brand and offer them new sales and products.
You will need to use a service that sets everything up for you to reduce costs and time spent on this form of marketing. It’s only a good idea to use this if your customers are likely to come back to you time and time again for further sales.
Digital Marketing Tip 4: Twitter
Twitter can be time-heavy, particularly if your business starts to grow rapidly. Your customers will expect responses and you will need to monitor all uses of your brand name on the network. It can be great for more informal content and also for sharing links and pictures to get lead generation.
Statistics seem to indicate that Twitter is no longer one of the leading social networks, and is mostly used for business purposes, so this could bog you down a little going forward.
Digital Marketing Tip 5: Email Marketing
Emailing is generally seen as the most important form of marketing, but it might not be the case for your business. You can do it cheaply or even for free with some services, but building the emails themselves can be time-consuming.
It’s good for bringing existing customers back into the fold. With the right sign-up incentive, it can also bring new business. This is one of the strongest ways to build brand loyalty.#EmailMarketing is an under-used digital marketing weapon in your business' arsenal. More tips here!Click To Tweet
Digital Marketing Tip 6: Instagram
Time-heavy, but also great for engagement, Instagram works best for brands with a visual side. Products can be promoted here very easily and you can bring in new leads if your posts are high quality. Building a large following, however, takes a lot of time and effort behind the scenes.
Using these digital marketing tips for small businesses, hopefully you can already see a strategy or two that is best for you. Focus on what works and ignore what doesn’t as every business is different! And, as always, if you need any help with your digital marketing – no matter the size of your business – then just get in touch with us (via email or the contact form) and we’ll see how we can help you!Read these 6 Digital Marketing Tips for Small Businesses to grow your business!Click To Tweet
About the author, Jessica Gust
Jessica Gust is a Marketing Assistant at Localpeek.co.uk – a new postcode finder. She is passionate about new marketing strategies, and she is always eager to share her ideas through blogging.
Dan Purvis is Founder & Director at Comms Axis, a fast-growth, full-service marketing agency specialising in content marketing, social media and digital marketing for businesses of all sizes.
Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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