If you want to be successful online, then you need the bloggers on your side – and Group High will help you do that easily.
Blogger outreach is a big part of many marketing and PR campaigns nowadays. That’s because bloggers can be very influential among their readers and social media followers. Some of them have thousands and even hundreds of thousands of readers and fans that value their views and opinions, that read their articles regularly and follow and interact with them online.
Blogger outreach is basically the process wherein you reach out to individual bloggers. There are many reasons for blogger outreach, and it is mostly used for:
– Guest Posting
– Sponsored posts
– Product reviews
One of the biggest issues with blogger outreach is that it can be difficult to find potential blogs. There are millions of blogs at the moment – just Tumblr and WordPress alone have a whooping over 157 million blogs (Pingdom). So, as you can imagine, looking for blogs manually using Google or other ‘traditional’ methods can be a daunting, if not downright impossible task. Not only is it very difficult to find blogs that write about the things that you need, but your job can get even harder when you are looking for very specific, or niche blogs – like blogs from a certain country, or blogs that have lots of followers on social media.
There are quite a few tools that can help with this, but the one that really stands out in my opinion is Group High. This easy to use tool makes blogger outreach as easy a process as it can possibly be. And they have one of the best search functions I’ve ever used.
The number one focus of Group High is to make sure anyone can easily identify exactly who the influencers are – and who is worth reaching out to.
The company has been in business for about 2 and half – 3 years, starting with a relatively small list of blogs with a few stats for each of them, adding more and more with time. Since then, they’ve grown immensely – with 13 million blogs and blog posts being watched they are now the largest source on the Internet.
So how does it work?
One of the things that drew me to Group High is that it is extremely organized and easy to use. It works very much like an Excel spreadsheet – but don’t worry if you’re not a fan of Excel, as you’ll get the hang of it in minutes. It’s all kept very organized by lists and folders:
If, for example, you want to make a list of all the blogs that write about cupcakes, you simply click on “New List” and add a title and description and get to work. If you have too many lists, then you can further organize them in folders. So basically, if you can use a computer, you’ll be able to easily use and understand the way Group High works.
When it comes to adding blogs to your lists, you have two options – either:
– Import your own blogs OR
– Search for blogs with Group High’s search function
Another great feature is that you can get a bookmark tool that you can add to your bookmark bar and use to save any blog you encounter while browsing the web (similar to the Pin It button for Pinterest).
Whenever you add your own blog to a list, Group High will do all the necessary research for you, and will add relevant metrics, such as social media follower numbers, blog topics and other pertinent statistics. They will also automatically suggest a contact number for the specific blog so that you don’t have to look for it.
You also have the option to configure the grid view so that you can see the data that you are most interested in:
There are dozens of different metrics that you can see for each blog, such as the basic blog information, traffic metrics, SEO metrics and social media stats.
Each blog has its own profile page where you can see all of the information available about the particular blog:
As you can see, you can go through the most recent posts so you can see exactly what topics are covered, as well as author names in order of posting frequency, all the contact information available (be it email, phone or social media profiles), as well as complete metrics:
But the search function is where they really take out the big guns. There are so many different options and customizations that you will surely be able to find any type of blog you could be looking for.
Let’s say for example, that you sell cupcakes (I know, I love cupcakes!), and you are looking for blogs that deal with baking, sweets or simply anything about food. You can start by looking up ‘cupcakes’:
– Blogs that mention your keywords OR
– Blogs by central topic (meaning blogs that only write about the keywords you searched for)
These two search results categories make it easier to find niche blogs that deal with very specific topics.
If you want to take the search further and find even more blogs, you can add some more keywords to your search. In this case, I will add “baking” to my search:
I now have even more choices – so it’s time to focus my search a bit. On the left hand side of the screen, there are various search options that I can use to refine my search:
If you want to be very specific, you can look for blogs that match a particular blog post title. You can also refine your search based on what you are looking for, whether it’s:
– Guest posting
– Sponsored Post
– Product reviews
– Display advertising
You might also be interested to find blogs that are popular on social media. You can use the search tool to find blogs that have an account on a specific social network (or more social networks) and that have a minimum and maximum number of followers. This is one of my favorite features as it allows you to search for smaller blogs that are easier to pitch, but that still have a big enough social media following which means they have a certain influence and a bigger reach.
You can also search by blogs’ SEO metrics: either their MozRank or by minimum domain authority. There are also some more ‘traditional’ search options, such as the location of the blog.
When you find a blog you like, all you have to do is click on the star next to its name and it will be added to the selected list.
You can also see the posts from the blog, and even read them directly on the dashboard, so you can do all of your research easily before you make your pitch. The system will also save all of the emails you send out, making it easier to keep track of all your outreach efforts.
Another useful feature is the ability to monitor blogs for certain keywords. You can stop using Google Alerts, and do everything from within the dashboard. You can set up a monitor with any keywords, tie them to particular lists, and get alerted when any new blog comes up matching your criteria.
Last but not least comes the tracking function. You can use it to add blogs to the tracker, and all of its stats and metrics will be kept up to date. You can also generate reports that will create a PDF file with a summary of all posts, as well as a list of top influencers with the most engagement. It doesn’t offer very extensive reporting, but it’s a useful tool if you want to keep track of the comments and social engagements for the blog posts you or your clients have written.
Overall, Group High is an amazing tool for anyone who has to do any blogger outreach. Whether you are a PR professional, blogger or business you can use it to find relevant bloggers that can help you build your brand and reach a bigger audience. It’s incredibly easy to use and very useful, and it doesn’t matter if you have no blogs to start with.
Have you ever tried Group High? Have you used other blogger outreach software? Let us know in your comments!
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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