Every 4.7 seconds?! And they don’t drive engagements, debates or conversations.
Prompted by our series of posts on the pros and cons of infographics over the last few weeks, we decided to look into the social buzz around them on Twitter.
With more than 16 million results on Google for the simple query “infographic”, we expected the data volumes to be high. What we didn’t expect was 567,700 total hits for “infographic” or “infographics” on Twitter in August!!
We created the below infographic to visually represent what we found, and the key take-away proves that infographics are no longer serving their purpose. Far from it.
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Are you surprised by the findings – either the volume stats or engagement rates? Let us know – many people still love infographics and find value in them, but their value is clearly diminishing and they are certainly no longer a differentiator.
Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.