Turning storytelling into storyselling
Multi-media content should lie at the heart of all your content marketing strategies, whether it’s offline or online. We always recommend this as the bedrock upon which to establish your digital marketing and social media activities. From the written word to animated infographics and videos, from imagery to branding.
Content Marketing has changed
Content marketing is now a complex jigsaw. It has multiple ‘moving parts’ that each impact on the search engine value and ‘shareability’ of each individual piece of content or website page.
As such, it feeds into all aspects of marketing, sales, lead generation, PR, brand awareness campaigns, social media …and so on.
We therefore take a holistic approach to each piece of content through our Content Marketing Methodology. It uses best practice of each contributory factor that, when combined, boosts your content’s search engine results page results (SERPs) and its ability to generate leads, clickthroughs and brand awareness.
Ultimately, each piece of content has to be compelling and engaging about the things each specific target audience is most interested in.
Content marketing that works
Content marketing is about getting your story out there and converting your target audience into customers.
It’s about driving traffic to your site and / or blog…and keeping them there. It’s about making your readers come back for more and sharing your content. It’s about sparking brand advocacy and encouraging digital word-of-mouth. It’s about building awareness, credibility and thought leadership for your brand. It’s about driving interest and trust in your brand. It’s about sales.
It’s about changing behaviours across your target audience so they shift from “targets”, to customers, and then on to become advocates.
Whether you need a PowerPoint presentation or blog post, a content marketing strategy or brand messaging, our content marketing services provide:
Excellent value for money
Exceptional customer service
Quick turn-around times
We both create and advise on how to make content that pops – in turn, this will encourage your target audience to learn about you, engage with you, and share your brand with their own networks and peers.
We also offer a project management service, whereby we create a flexible content roadmap and manage the deliverables throughout, from beginning to end.
Copywriting has changed. Creating it is an art, and delivering it to your audience is a science. It requires tailoring and close attention to which channel you’re disseminating it through.
No longer can one piece of written content be regurgitated or re-purposed for multiple channels. Web copy is different to blog posts; articles are different to traditional press releases.
We focus on the latest compelling issues and topical talking points that ensure the most eyeballs will see your content. We weave your USPs and messaging into your content and write it specifically for your target audience.
And, crucially, we ensure that we tailor content for specific channels – whether that is your blog, your website, your newsletter or your advert.
Naturally, social content influences the consumer’s purchase behaviour. And video has a critical role to play in this. On Facebook, there are 8 billion video views every day, while Snapchat sees 10 billion daily views, and YouTube has 400 hours’ worth of video uploaded every minute.
Therefore, when people are consuming content, they will most likely be consuming video content.
We create all manner of videos for clients as diverse as Transport for London to SunZu. Whether you want an explainer video, internal HR training videos, or animated infographics, we handle the whole process at an affordable price-point.
Comms Axis Content Marketing Services
Copywriting services (such as blog posts, articles, white papers etc.)
Visual content creation (e.g. branded images, infographics, pictures etc.)
Video production (e.g. internal training videos, sales videos, explainer videos, animated videos etc.)
Content auditing of your existing content (such as blog post effectiveness)
Content roadmap / Editorial calendar creation and ongoing maintenance / updating
Content distribution via our unique agency network and reach of over 100m individuals
Infographics and animated infographics
- Or, all of the above in our full Content Marketing Service!