The complete service
Looking after your business’ reputation is a 24×7 job. Particularly with the advent of social media and the plethora of digital channels available to your target audiences.
At Comms Axis, we pride ourselves on knowing how to tell your story to the right audiences, as well as creating and packaging up your content to resonate not just with your target audiences, but with the journalist and blogging communities.
We dive under the hood and look at your business from the inside out so we completely understand who you are, what you do, how you are different and what makes you tick. We provide a consultative approach to ensure goals and objectives are aligned, and results secured.
The Marketing Cycle
The Marketing Cycle is nothing new; it has just become more sophisticated, more immediate and more contextualised. Personalisation to the consumer is key – it is not about broadcasting – or even appealing – to the masses.
It is about tailoring every aspect of your marketing activities to the Customer Journey. It’s about the age-old business tent of Know Your Customer: deliver what the consumer wants, when they want it, how they want it, and on any device that they demand it.
As such, the broad Marketing Cycle hinges around the Customer, with the Customer being the hub from which everything flows.
Combining Marketing & Sales
Critically, marketing must not operate in a silo. Working with Sales, Marketing can ensure that direct business outcomes are delivered with tangible ROI. Sales and Marketing combined is a powerful partnership that drives sales leads, develops brand awareness, and improves sales effectiveness, which can shorten the sales cycle.
Marketing no longer facilitates leads; marketing ensures that sales deliver business growth.
At Comms Axis, we believe that an effective sales pipeline process combines multiple drivers and activities. These involve both sales and marketing working seamlessly together to nudge the customer into and down the pipeline.
Comms Axis Marketing & Comms services
Messaging workshops / sessions to get your story right
Media Training to help you build lasting relationships with journalists, bloggers and online influencers
Internal communications strategies and policies
External marketing strategies
Lead Generation marketing campaigns
Inbound and Outbound Marketing
Integrated marketing campaigns
Newsletter content & design