Creating a social media strategy can be a timely and challenging task, particularly if you are using multiple social networks. After all, social media isn’t simply a case of “copying and pasting” and doing the same thing on each network. It’s important to have a plan that is effective, consistent and that you are able to measure the results from.
We love Sensible’s colourful and practical infographic below. In fact, it’s more than an infographic – it really is a cheat sheet that you can take away and use. The checklist covers the main social networks:
And within each of them you will find a valuable tip (we’ve listed them below for ease too):
Key Take aways
Define your target audience
This is crucial with all online marketing. You need to ensure that you are engaging where your audience is… not where you think they are.
Create interesting content to share
Compelling content that is memorable, entertains and adds value will always prove more successful and build trust in your brand than content that is created for a sole purpose of selling.
Add #hashtags to make your tweets more discoverable
Dan’s hashtagtastic post here is useful if you’re confused by hashtags or want to know how best to use them.
Post videos relevant to your industry, but sprinkle in some fun
We had a lot of fun creating this animated video with GoAnimate. You can watch it here as well as learn video marketing trends for 2015.
To download a printable version of this checklist please visit Sensible’s site here.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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