Sometimes, we stumble across an infographic or piece of research that really stands out for us. This Generations in the Workplace infographic by UXC Professional Solutions is a great example of something that grabbed our attention. And it wasn’t for reasons of vanity or a middle-aged crisis! 😀
The remarkable difference across workplace generations presents a very real challenge, and opportunity, for team dynamics, leadership and HR. It also helps provide another layer of insight and clarity into our post about the paradoxical situation for modern day marketers whereby they need to be part scientist and part artist. Check out the infographic at the bottom of the post – you can use the embed code too, of course. 🙂
It actually highlights a fascinating evolution of the workplace – from Baby Boomers born before 1963, to Gen X (those born between 1963-1980), and to the Millennials, who were born between 1980-1995.
The infographic was built based on a survey of 1,200 workers across these different generation, which measured and assessed their strengths and weaknesses. In other words, what they bring to the working environment, how they differ, and what their pros and cons are.
On the one hand, those born before 1963 willingly put in hard graft and hours ‘as part of the job’ without complaining, put the team ahead of themselves, and help others.
On the other hand, Baby Boomers are more stuck in their ways, which can lead to potential issues when it comes to collaboration with those outside their team or department. They’re a bit stuck in their ways!
Interestingly, those born between 1963 and 1980 are driven, look for solutions by being flexible, and have a keen focus on generating revenue.
However, Gen X are also typified by being more of a cost overhead for their employers, and also suffer from a lack of gravitas at senior levels.
The latest generation to be pursuing a career, those born between 1980 and 1995, is one typified by being willing to take more risks, grab opportunities as they come along, and have entrepreneurial flair.
The downside to Millennials is that they do not work hard, are selfish, and unproductive.
Generations in the Workplace infographic
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What do you think about these findings? Is it indicative of your colleagues and workplace dynamics? Personally, I’m pleased to be caricatured as Gen X!
Dan Purvis is Founder & Director at Comms Axis, a fast-growth, full-service marketing agency specialising in content marketing, social media and digital marketing for businesses of all sizes.
Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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