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10 Digital Marketing Strategies That Involve SaaS Solutions

When it comes to devising effective digital marketing strategies, creativity and a whole lot of research are always the best way to go. SaaS solutions are tools to make your life easier, so you should use them as such. Considering how much data users produce on a daily basis, it would be impossible to handle them the old fashioned way. So, the sooner you start benefiting from SaaS tools, the faster your business will grow. Below, Cristopher Burge (a passionate full-time writer and also the editor of Cloud Storage 101) outlines 10 digital marketing strategies that involve SaaS solutions.

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10 Digital Marketing Strategies that involve SaaS Solutions

 

1.    Attract New Customers Via Multiple Channels

Millennials are usually the ones you think of when you think of multi-channel marketing strategies. But the truth is, social media is not just for the young. Statistics show that nearly 75% of all the adults who go online use social media as well. So, you should use this as an opportunity to target more customers by spreading out your content.

 

Using multiple channels at once can be very tiring, and very costly if you’re going to hire people to manage these platforms. SaaS can do that for you. These automated solutions can drastically reduce costs, and handle the data flow much more efficiently than a person could. The IBM ExperienceOne Suite is one such solution that can help you manage your marketing campaigns and streamline your workflow and communication between multiple departments.

Check out these 10 digital marketing strategies & how SaaS solutions make them rock!Click To Tweet

 

2.    Create Unique Content

Customers need a value proposition when they decide to buy a product or a service. They need to know why they should buy this product, and more importantly why they should buy it from you. Producing content can help you answer these questions for them. For this strategy to be effective, however, you need to create a lot of it, and it needs to be effective.

 

There are plenty of programs that can help you find ways to deliver content that works, in the sense that it sends the right message to the right people, like HubSpot. This way, you can focus on producing more, while having a firm framework in place.

 

3.    Segmenting Your Audience

Not all people are alike, and a truly productive digital strategy cannot appeal to everyone, all the time, in the same way. There are online services that can assist you in segmenting your customer base so that you can produce content, ads, and offers that are more suited to their specific interest and needs. One of the most popular ones is TargetEveryOne. This program helps you interpret data regarding your customer segments, and plan out your content for maximum efficiency.

Do you segment your audience? Read these 10 digital marketing strategies for more advice!Click To Tweet

 

4.    Time Your Content Just Right

Once you’ve solved the more delicate issues of what you’re putting out there, and who you’re putting it out for, the next step is to actually publish it online. Your timing can have a major impact on its effectiveness. You’ll want to find the exact time frame when your potential customers are going to see it and have the time and willingness to read it.

 

Spacing out your content output can become a very time-consuming task if you’re not using automated programs to do that for you, especially if you’re working across multiple channels. There’s a lot of room for error, so using a SaaS that’s specifically created to handle this task, like Batch for example, can save you a lot of trouble in the long-run.

 

5.    Nurture Leads Before Conversion

Nurtured leads are much more profitable than non-nurtured leads. In fact, there are quite a lot of reasons why you should invest in lead nurturing. Many companies probably neglect this strategy probably because it’s very costly, and can be time-consuming. But luckily, you can draw all of the benefits of nurtured leads, without the hassle, using dedicated programs, like MakesBridge, that make sure all of your potential customers stay engaged, and interested.

'Nurture leads before conversion' - click for more digital marketing tips here!Click To Tweet

 

6.    Encourage Your Visitors to Stay Longer

People need some time before they decide whether to make a purchase or not. The more you can keep them on your site, without being annoying, the more likely it is that you can turn this engagement into profit. There are many solutions out there that can keep your visitors browsing more on your site, either by predicting what content might appeal to them more, or simply offering them more things they might be interested in when their attention starts to wander. One such program, Picreel, is specifically designed to recover abandoning visitors.

 

7.    Optimise Your Content for Multi-Platform Engagement

If you’ve managed to produce content that attracts valuable leads, you’re going to want to maximize its potential. However, simply dropping it into an app is not going to be enough. There are services that can help you optimize your content for use on multiple platforms, such as OneSpot. That way, your content can have an even wider reach, and you can get more out of it.

 

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8.    Do Your Research

Any marketing strategy requires a lot of research. Tried and tested methods are definitely valuable, but you have to adapt to your needs, and customer base, if you want to get the most out of them. Research is very time-consuming, so if you want to speed up the process, find a SaaS that can help you out. From keyword research to marketing trends, there are plenty of services that offer everything from general, all-encompassing research tools that can collect and analyze data gathered from your customer’s interaction with your content to more specific things for more efficient targeting. Adobe Campaign is one such inclusive solution, but there are plenty more to choose from.

 

9.    Thank Your Loyal Customers

Building a strong relationship with your customers is the key to long-term business success. Marketers should work not only to attract new customers, but they should also find ways to keep them. SaaS tools, like Tango Card, can help you manage customer loyalty programs, offer rewards, and adapt your offers to make your customers come back for more. It shows your customers you truly care about them, and you’re willing to do everything it takes to see them satisfied – this is an under-utilised approach within digital marketing strategies.

Do your digital marketing strategies include these SaaS solutions?Click To Tweet

 

10. Ask for Referrals and Feedback

Marketers should also consider getting feedback from their customers so the business strategy can align with their needs and interest. Customer referrals are a great way to build trust in your brand since potential leads are usually influenced by what other customers have to say. Often, marketers find it difficult to ask for feedback or referrals, either because they feel it’s somewhat intrusive, or simply because they can’t find the right phrasing to do so.

 

Automated programs, such as Houston, can be quite useful in this respect, since they can ask for feedback without these dilemmas, in a timely fashion. And they can also help you store, and sort through that data, so it’s always at your disposal.

 

Digital Marketing Strategies & SaaS solutions

Digital marketing can have a major impact on your company’s success. You can now reach a wider audience, across multiple channels. As the number of users increases, and with them, the amount of data that is being produced, implementing SaaS solutions to handle the workload is going to be absolutely vital if you want to make the most of your digital marketing strategies. We hope you’ve found this post useful – please leave a comment with your advice or questions, and don’t forget to share using the really easy Click2Tweet!

 

About Cristopher Burge

Cristopher Burge is a passionate full-time writer, with a focus on technology and business-related articles. He is also the editor of Cloud Storage 101, an online platform focused on reviews and guides, and other useful tidbits regarding cloud storage services.

Dan Purvis
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Dan Purvis

Head of Integrated Marketing Communications at Fintrax Group Holdings
Dan Purvis is Head of Integrated Marketing Communications at Fintrax Group Holdings, and is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.

Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan Purvis
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78 Comments

  1. Morgan Says:

    You’re so right! Developing your content well is crucial to your success in digital marketing. It’s really important to be creative with your work; it will definitely make it standout among competitors. Nice pointers! Thanks so much for the help!

  2. Awesome. I love the tips and will sure use this on my business. Hope it works good. Thanks.

  3. Data tends to be spread around, trapped in various silos. The latest wave of BI tools is attempting to remove the barriers between those silos so that a holistic picture is formed based on multiple data sources. This provides much more accurate forecasts.

    • Dan Purvis Says:

      Yes…and breaking down silos in the way we work and interact, let alone where data is trapped, is critical for business success.

  4. Self service is a major benefit of modern BI and data visualization tools. Users have been able to leverage self-service visualization tools to create basic charts and graphs for some time, he said. However, this has proven to be inadequate for users who want to dig deeper into the data.

    • Dan Purvis Says:

      Agreed…data analysis is one thing, but interpreting and making sense of the data to uncover trends and what it actually means is quite another!

    • Awesome. I love the tips and will sure use this on my business. Hope it works good. Thanks.

  5. Digital marketing comprises of different flexible sides of consumer vision, imagination and of course revolution, but it doesn’t stop here, there is the communication approach to digital marketing as well, and it also fetches to mind how the data is actually focused by the marketing and how web exploration and the applications play an indispensable part.

    • Dan Purvis Says:

      Thanks for your comment…particularly like your focus on being “flexible”. It’s so important to be agile and to adapt to changing circumstances and trends etc., or you’ll be left behind.
      Keep reading! 🙂

  6. Kaitlyn Says:

    These are all such great digital marketing strategies! You’re spot-on – being on social media is so important to connect with current customers and capture new ones.

    • Dan Purvis Says:

      Thanks Kaitlyn – keep on coming back for more!! 🙂

  7. bi solutions Says:

    Business Solutions help companies to get more out of their business by making more faster and easier transactions.

    • Dan Purvis Says:

      Indeed!

      Wonder why this post is attracting more spam comments though?! 😉

  8. Certainly hiring the correct company and having a reasonable marketing strategy will probably be worth it. Individuals assume that they can do it all themselves. but this can be a full time job trying to market yourself. May as well make a tiny investment and reap the rewards.

  9. I agree with all the steps. Business owners should read this to further their knowledge on handling their business.

  10. Simon Says:

    Great Share!

    I’m already applying these online business strategies for a long and have observed excellent results.

    Saas solutions is the part of digital marketing that makes it more effective for the business.

    The only thing which I want to say is that while doing digital marketing don’t focus on quantity, just emphasize on quality and see how tremendously it takes your industry to the heights.

    • Dan Purvis Says:

      Thanks Simon – and completely agree…quality over quantity wins every time!!

      All the best and just shout if we can help at all 🙂

  11. A big reason BI is gaining so much ground is its ability to provide actionable intelligence.

    • Dan Purvis Says:

      Absolutely, although many brands are struggling to make sense of the data beyond identifying trends…using it for continuous improvement can be a challenge!

  12. Rommel Asuit Says:

    Hey Dan Purvis,

    I love this post and totally agree with your concept of context. I still firmly believe that content is QUEEN and strategy is KING but context is also crucial.And as social media has evolved, so have our expectations of how companies handle themselves online.
    Thanks for sharing.

    Regards,
    Rommel Asuit

    • Dan Purvis Says:

      Hey Rommel – thanks for the great comment! An integrated and holistic strategy that uses digital marketing to glue together all of the different components (social media, SEO, website customer journey, PR, influencer marketing, paid social etc. etc.) and which has content central to it…the axis around which everything flows and rotates.
      Thanks for your thoughts
      Dan

  13. A big reason BI is gaining so much ground is its ability to provide actionable intelligence.

    • Dan Purvis Says:

      Indeed – although the hard part is in understanding and interpreting the data, which is where many organisations come undone!

  14. Business Solutions help companies to get more out of their business by making more faster and easier transactions.

    • Dan Purvis Says:

      Yes, it’s all about efficiency and productivity to help a business grow.

  15. Hi.

    Nice to see your post. It is quite informative.
    The importance of having a digital marketing agency for any type of business is obvious. Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday.

    And because the variety of services offered by these companies is not the same. A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success.

    Thanks for being sharing.

    Regards
    Elise Forsyth Mort

    • Dan Purvis Says:

      Thanks Elise – the portfolio and tangible case studies are key!

      Enjoy the weekend
      Dan

  16. oryxagency Says:

    Hi there.
    Nice to see your post. It is quite informative.
    The importance of experiencing a digital marketing organization for just about any type of business is obvious. Choosing the right agency can be considered a daunting task especially since there are new companies springing up almost each day.

    • Dan Purvis Says:

      Thanks for the comment! We’re the right agency 😉

      Have a good weekend
      Dan

  17. Douglas Says:

    Great article, I also believe that the context influences the production of content, that is, knowing my audience better I can have more deception of the site and possible sales. On my website I recommend a course TRAINING MANAGERS OF DIGITAL MARKETING AND SOCIAL MEDIA, check it out, hugs.

    • Dan Purvis Says:

      Awesome – will do, Douglas! Thanks so much for your comment

  18. Data tends to be spread around, trapped in various silos. The latest wave of BI tools is attempting to remove the barriers between those silos so that a holistic picture is formed based on multiple data sources. This provides much more accurate forecasts.

    • Dan Purvis Says:

      Completely agree, although the interpretation of the data is key!

  19. Through Marketing strategies you can put your name in the public to attract customers.Digital marketing is usually defined as a marketing strategy that uses digital or internet-based services.

  20. I agree with all the steps. Business owners should read this to further their knowledge on handling their business.
    Data tends to be spread around, trapped in various silos. The latest wave of BI tools is attempting to remove the barriers between those silos so that a holistic picture is formed based on multiple data sources. This provides much more accurate forecasts.
    A big reason BI is gaining so much ground is its ability to provide actionable intelligence.

  21. Traditional BI platforms have come a long way over the past decade. In the past, they used to glean intelligence from a relatively small subset of data overseen by specialists who were the only ones who could access and interpret the information. The business would ask a question and the specialist would get back to them a few days later with a response.

  22. Awesome. I love the tips and will sure use this on my business. Hope it works good. Thanks.

    • Dan Purvis Says:

      Great to hear! Please let us know if you have any Qs or need any support! 🙂
      Dan

  23. Hey,

    You have shared a great post.

    All the businesses today need a strategy in the online world in order to market themselves as a brand and promote their businesses worldwide. A digital marketing agency consists of a group of people who are very well-versed with the digital world and marketing techniques online who can help you formulate a unique digital marketing strategy for your company so that your business expands and you get many more business opportunities.

    Thanks for sharing!!

    • Dan Purvis Says:

      Hi Marion – thanks so much for your great comment!

      Please keep coming back to read more 🙂

      Dan

  24. great post. i love the tips. digital marketing helps you to take your business to the next level. if you want grow your business faster,digital marketing is the best way to build the brand value.

    • Dan Purvis Says:

      Couldn’t agree more!! 😀 Love your website, by the way 🙂

  25. I agree with all the steps. Business owners should read this to further their knowledge on handling their business.

  26. sandy Says:

    I agree with you especially attractive content is more important in digital marketing aspect.

    • Dan Purvis Says:

      Absolutely, Sandy! Content, in all it’s forms, is central to all marketing and communications 🙂

  27. Holly Says:

    I appreciate your post, those points are very useful to increase awareness of our business to potential users. I love last point that thank you to the loyal customers, it will helps to get respect and more trust from our customers.

    • Dan Purvis Says:

      Thanks Holly – really appreciate your feedback…keep reading!! 😀

  28. Tristan Chua Says:

    This is actually a very resourceful article. I’m a junior marketing associate and I think that some of the advice/s that you got here will help me in my future career. Keep up the good work!

    • Dan Purvis Says:

      Many thanks for your email, and good luck with your career!!

  29. Melissa Ham Says:

    Good read and great tips. Just signed up for hubspot CRM.

    • Dan Purvis Says:

      Awesome – let us know how it goes, Melissa!

      And if you need any help or want a chat, then just drop me a line: dan@commsaxis.com

      Thanks!
      Dan

  30. Develop your content well and very important in digital marketing. It’s really important to be creative in your work; , It will stand out among the competitors. Many suggestion! Thanks a lot for the help!

  31. neil joy Says:

    great post. i love the tips. now a days digital marketing is the need of all business

  32. I appreciate your post 🙂 Valuable information, i will make sure content of my website that would be unique and attractive. Content is king now days. Thanks for sharing !

  33. Tim Brown Says:

    Yes, I am in agreement with you that attractive content is still king of any website. From next week, I will start my digital business that’s why these are brilliant and helpful tips to give it a go. Anyway, a great job was done.

    • Dan Purvis Says:

      Thanks, Tim – best of luck…just shout if you want a chat or any advice!
      Dan

  34. Fabiana Says:

    Congratulations on the article and all the tips!
    I want to reinforce this issue of good content really is the main factor in maintaining a good relationship and creating engaging ties.

    • Dan Purvis Says:

      Agreed, Fabiana – content should be central to all marketing and sales strategies.

      We provide excellent content marketing services – from writing fully optimised blog posts to white papers or ebooks, and from creating and managing editorial calendars through to fully-fledged content marketing strategies. 😉 https://www.commsaxis.com/our-services/content-copywriting/

      Thanks
      Dan

  35. SEO Bay Area Says:

    The Foremost thing that you need to do is, start with your web promoting the plan. Make sure that you promote your website and also make sure that you have a better web designing and development strategy.

  36. Michael Owen Says:

    Self-service is a higher benefit from effective BI and data visualization tools. Users have been able to leverage self-service visualization tools obviously to create basic charts and graphs for some time, he said. However, this has proven to be inadequate for users who want to dig deeper into the data.

    • Dan Purvis Says:

      Agreed, Michael – analysing data is one thing, interpreting what it means and how this insight can be used to improved brand awareness, SEO, traffic and lead generation is another altogether!
      Thanks for your comment, Michael!!
      Dan

  37. MA Zaman Says:

    The post is really informative for digital marketing and important to the readers.
    It’s a great article & from now, of course I will consider those things.
    Just keep it up. I’ll wait for the next updates.

    • Dan Purvis Says:

      Many thanks for your comment and kind words!
      Good luck – just shout if you need help or to discuss anything 🙂
      Dan

  38. I think you didn’t include any paid advertising SAAS platform, which can generate leads from other channels as well. Can you suggest few?

  39. James Smith Says:

    I’m working with a SaaS company for a long time. Actually, SaaS software’s are built to give user a quality service in a reasonable price.

    The tools you mentioned are awesome, I personally use some of them and some are new to me. I hope I will find them useful too.

    Thanks for sharing your nice post!

    • Dan Purvis Says:

      Glad to be of help, James!
      Thanks so much for commenting – keep reading!
      Dan

  40. This article is simply good. it gives ideas about digital marketing strategies and methodologies.

  41. Hey! Good note about nurtured leads!

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