For modern marketing, social media is crucial for growing businesses. In fact, over 50 million businesses use Facebook and other social media sites to advertise their brand. Now more than ever, companies are looking for new ways to connect with their audience across a broad range of platforms online. And so the timing is perfect for Jackie’s latest post for us as she identifies five social media marketing trends to keep an eye out for in 2018!
5 Social Media Marketing Trends to Watch for in 2018
As the average user attention span has decreased to 8 seconds; this gives brands a limited opportunity to attract interest. With the right trends and the best platform, however, you can improve your web traffic and gain the right following.
5 Social Media Marketing Trends to Watch for in 2018! #SMM #SocialMedia #SMtrendsClick To Tweet
Social Media Trend #1: Chatbots for CRM
Chatbots are no longer the useless machines they once were. These bots are able to provide instant connections with customers across the globe and solve their issues. As Customer Relation Management is vital to the success of a business, chatbots are being used to build support and connect.
According to the Harvard Business Review, 20% of employees use business intelligence tools to display information from data. Now, many brands have begun testing chatbots as a chance to interact with their audience for a personal experience.
2018 Social Media Marketing Trends - Social Media Trend #1: Chatbots for CRMClick To Tweet
Social Media Trend #2: Videos
In 2017, 90% of content shared by users were videos. According to Facebook’s Creative Strategist, Kat Hahn, “not doing videos are not an option” for businesses.
Social platforms like Instagram and Facebook not only provide a stable landing page for your brand but also the opportunity to communicate directly with consumers.
2018 Social Media Marketing Trends - Social Media Trend #2: VideoClick To Tweet
Social Media Trend #3: Rise of Augmented Reality
With the launch of the iPhone 8 and iPhone X, users can experience new augmented reality on social channels. Snapchat’s new AR feature allows users to project their Bitmoji or images into real-world experiences.
The best strategy for building your own business website is to add value for the user and provide shareable features.
2018 Social Media Marketing Trends - Social Media Trend #3: Rise of Augmented RealityClick To Tweet
Social Media Trend #4: Rich Content
Rich content drives the most online engagement. As a result, videos are considered as the best form of rich content because they require viewers to click play and encourage interaction while collecting consumer insights – a major win for brands.
However, keep in mind that content must be personalized, as paid content is better for businesses on social media to seek engagement and advertisement online.
2018 Social Media Marketing Trends - Social Media Trend #4: Rich ContentClick To Tweet
Social Media Trend #5: Influencer Marketing
Finding the right influencers for your marketing campaign is the trickiest part of advertising. However, 90% of marketers using an influencer strategy believe in its success. Companies like Rolex and Hubspot use social-media based influencer marketing strategies to connect with the growing audience and help improve engagement.
In fact, Facebook pays over $2 million dollars for social media influencers to produce live content. With the right team, you can reach thousands of viewers and develop a loyal group of followers.
2018 Social Media Marketing Trends - Social Media Trend #5: Influencer Marketing comes of ageClick To Tweet
Social media provides a variety of opportunities for businesses to use cutting-edge trends and build meaningful relationships with their consumers.
Given how Facebook and Snapchat drive high levels of engagement, brands will continue to ramp up stories and generate a stream of content that will keep their audience coming back for more.
About the author, Jackie Vale
Now working as a writer, Jackie Vale started her career in finance and banking, but after becoming a mom refocused and decided to spend more time with her family. When she’s not writing, she volunteers for a number of local mental health charities and also has a menagerie of pets to look after.
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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