The app designing process will be a bumpy road if you don’t take a methodical approach. Your business doesn’t just need an app: it needs a user-friendly app that provides substantial value. If you know you want an app, break out the whiteboard and start drafting out your plan. There are some vital considerations you’ll have to make during the formative stages of business mobile app development to assure that things stay budget friendly and none of your efforts are wasted. So read on and make sure you can answer these five questions!
What’s The Point of Your Business Mobile App?
Apps should have a focused purpose. What do you want people to use your app for? What convenience will it provide them? An app that’s too broad may be confusing to use, and an app that’s too narrow may not be perceived as worth downloading.
Keep things simple, but make sure that your customer base will have practical ways to utilize your app in their everyday lives. Don’t waste your app development budget playing with concepts that have only been half-conceived.What’s The Point of Your Business Mobile App?Click To Tweet
Who Is Going to Use Your App?
Websites and branding are all designed around a specific demographic. Apps need to be designed with the same mentality. If your business primarily serves people of a certain gender or age group, make sure the design and functionality of your app will be favorable to your target audience. Millennials won’t appreciate oversimplified apps that don’t really do much, and people in higher age groups may not appreciate an app that’s too complicated. Always design the app for the user.Who Is Going to Use Your App? It's all about researching & targeting demographics!Click To Tweet
How Will Your App Differ from Similar Apps?
If you want people to select your business mobile app over your competitor’s, you need to make that choice easy. Research your competition’s apps. You need to make sure that your app stands out. Offer things that they don’t, and build on the areas that users of those apps have critiqued.
If people don’t like something about your competition’s app, they won’t like it in your app either. The failures of your competitors can simplify your trial and error process.How Will Your App Differ from Similar Apps?Click To Tweet
How Are You Going to Test Your App?
While your app is in development, you’ll need to do a lot of test runs. You have to check for bugs and other problems throughout the app. You’ll also want to make sure that people actually enjoy using it. You don’t want to find out that users hate your interface a few hours after the app is launched, so it’s virtually impossible to do so much testing. You can hire experienced bug testers or a small test group that mimics your desired demographic through a site like Gumtree.How Are You Going to Test Your App?Click To Tweet
How Do You Plan to Release Your App?
Do you want to hold an event that leads up to your launch? How do you know your launch won’t occur on the same day as a major event for a competitive company? Do you know how many platforms you’ll need to optimize your app for?
You can have the best app in the world, but failing to release it properly can cause it to become lost in the abyss of the app store. Set the right release date, and spend as much time as possible building up press and buzz in anticipation of your release. Make sure that on launch day, everyone who wants your app will be able to download it.How Do You Plan to Release Your App? (And avoid a damp squib!)Click To Tweet
Conclusion? Go Create Your Business Mobile App!
This is just the tip of the iceberg. If you’re interested in more insight on how to create apps that scores thousands of downloads and successfully engage your target audience, check out this review of an amazing resource by SellMyApp – “The Ultimate Guide for How To Create an App”.
Apps are invaluable tools for customer service and brand relations. Apps may be able to significantly drive sales, particularly if you give users the option to purchase things through the app. Just don’t forget that the quality of the app is what will make it most enticing to users. Keep an open line of dialogue with your customers about what they would appreciate in an app.
With thanks to Amelia Knott for this great post!
Amelia Knott is a team member at AuBiz.net – a free online ABN lookup tool. She is passionate about new marketing trends and branding strategies. She shares her insights through blogging.
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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