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6 Steps to Franchise Social Media That Sells

When you’re running a franchise business, successful social media strategy has a huge hand in your success. Great social media sets you up for a long-term presence in your target market by building and nurturing a community. Set yourself apart from competing franchises, and represent your corporate branding in a positive way by tackling social media in a way that prioritizes and embraces your customer base. Nick Rojas provides another great post for our blog at Comms Axix, this time explaining where to start with franchise social media.

 

Franchise Social Media That Sells

6 Steps to Franchise Social Media That Sells Nick Rojas blog post for Comms Axis_feature image_Franchise social media can transform your ROI and generate real business value and result. Read Nick Rojas' 6 top tips to see how in this Comms Axis post!

6 Steps to Franchise Social Media That Sells #franchisesocialmedia #SoMeClick To Tweet

 

#1: Know Your Customers

How is your sandwich shop franchise on 3rd Street going to set itself apart from all the sandwich shops on Main Street? It’s simple: know your customers and use that knowledge to build social media that they actually respond to.

 

Chances are that you’re already collecting purchase data, so consider using that information to whip up excitement for your signature Two For Tuesday deals or that new Thanksgiving turkey sandwich that’s been a huge hit going into November.  Knowing your customer is vital for the success of any social media, marketing or digital strategy.

 

Franchise Social Media That Sells, Tip 1 of 6: Know Your CustomersClick To Tweet

 

#2: Be Regular

Social media needs a constant stream of content to succeed, so don’t slack when it comes to social media for your franchise business. Make sure to always let your customers know where they can find you on social media, and if you have a mobile app, make sure you promote it as well to increase downloads and interactions.  Keep it consistent by using social media management tools to keep things moving – a drip-feed of social media updates is much more effective than ad hoc bursts of activity.

 

HootSuite is a hugely popular business tool for social media that allows you to manage social media campaigns across Facebook, Twitter, YouTube, Instagram, and other popular channels, so you can schedule posts for the week on Monday and sit back and watch the response through Friday. IFTTT is another great tool for automating social media sharing, and it integrates with Buffer for super-smart sharing power.

6 Steps to Franchise Social Media That Sells Nick Rojas blog post for Comms Axis image 1 regular drip feed social media activity_Franchise social media can transform your ROI and generate real business value and result. Read Nick Rojas' 6 top tips to see how in this Comms Axis post!

Franchise Social Media That Sells, Tip 2 of 6: Be RegularClick To Tweet

 

#3: Foster Genuine Connections

It’s not 100% about sales. Show your customers that you care about the same things they care about by aggregating and sharing content that they love, rather than only sharing original sales-oriented content.

 

This means seeking out viral videos about adorable kittens if you’re a pet grooming franchise, or posting the latest BuzzFeed article about fashion and lifestyle trends if you’re a women’s fashion franchise business. This keeps your feed more natural, and encourages your customers to interact with your business in a genuine way.

6 Steps to Franchise Social Media That Sells Nick Rojas blog post for Comms Axis image 2 make genuine connections and social engagements_Franchise social media can transform your ROI and generate real business value and result. Read Nick Rojas' 6 top tips to see how in this Comms Axis post!

Franchise Social Media That Sells, Tip 3 of 6: Foster Genuine ConnectionsClick To Tweet

 

#4: Prioritize Responsiveness

Social media isn’t just about sharing content; it’s about building a community surrounding your franchise. This community expects back-and-forth discourse between the local franchise and the community members, which means that responding quickly to social media tags and comments is an absolute must.

 

If you can dedicate a social media response team to your franchise business, then, by all means, do so. If it’s not in the budget, then at least set aside time every day for checking social media channels. This responsiveness is what sets you apart from the competition and puts you in a great position to represent corporate the right way.

 

Franchise Social Media That Sells, Tip 4 of 6: Prioritize ResponsivenessClick To Tweet

 

#5: Partner with Franchisees

Depending on your franchise business size, budget, and resources, you may want to take a hands-on or hands-off approach to social media, or land somewhere in between. Some corporate franchises are fine with a monitored social media strategy that gives franchisees free reign, while others prefer a controlled strategy and offer their franchisees corporate-approved content for posting on Facebook and Twitter.

 

If your budget for social media marketing is limited at the corporate level, consider reaching out to your stores and asking if they have local (or even in-store) talent that’s interested in helping out at the franchise level.

6 Steps to Franchise Social Media That Sells Nick Rojas blog post for Comms Axis image 3 partner with franchises to expand your social media reach_Franchise social media can transform your ROI and generate real business value and result. Read Nick Rojas' 6 top tips to see how in this Comms Axis post!

Franchise Social Media That Sells, Tip 5 of 6: Partner with FranchiseesClick To Tweet

 

#6: Aggregate Feedback

In addition to monitoring social media response at a corporate level, you should reach out for feedback at two very important levels: the franchisee level and the customer level. Ask your franchisees what the in-store response to social media has been like, and if your franchisees are handling their own monitored social media, then check in and see if the process is working for them.

 

Finally, ask your customers what kind of content they like to see, and listen to them. After all, it’s their response that matters the most and you could uncover some valuable learning for your franchise social media.

 

Franchise Social Media That Sells, Tip 6 of 6: Aggregate FeedbackClick To Tweet

 

The right social media strategy can set you up for huge success as a new franchise brand, or completely reinvigorate your existing brand if you’ve been around for a while. Either way, taking advantage of these six social media tips ensures that you’re never in a situation where you don’t know where to take your Facebook or Instagram next.

 

Get in touch or drop us an email if you want to ramp up your franchise social media efforts!

 

6 Steps to Franchise Social Media That Sells - some great tips here!Click To Tweet

 

About the author, Nick Rojas

Nick Rojas is a business consultant, specialising in digital and SEO marketing, and journalist / writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. His work often discusses social media, marketing, and branding in regards to small and medium enterprises (SMEs).

Dan Purvis
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Dan Purvis

Founder & Director at Communications Axis
Dan Purvis is Director at Comms Axis, a digital marketing agency specialising in content, social media & website services for businesses of all sizes. He is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.

Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.

We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
Dan Purvis
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2 Comments

  1. Definitely agreeing with you that “Social media isn’t just about sharing content”. There are a lot of beneficial factors when it comes to franchising on social media. Thanks for sharing! 🙂

    • Dan Purvis Says:

      Hey Kathleen – thanks so much for your comment!
      Do you have any tips or benefits to share perhaps?
      Thanks, and keep on reading!! 🙂
      Dan

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