Content marketing is a necessary part of a marketing campaign, but if you don’t know who you are targeting for your audience, your efforts won’t be effective. You need to have an idea of who your potential audience is and aim your efforts at this audience. But if you’re using only data points that claim people who do x are likely to do y, you’re not going to sell your products or services in any great numbers. And you won’t be able to maximise marketing budget.
Before you get so caught up on data, understand its advantages and its limitations. Spend some of your marketing budget on learning more about your intended customers. Getting an idea about their hopes, fears, desires, and goals gives you the insight you need to shape your campaign. Creating valuable content that resonates with your audience helps members of your target audience relate to the product you’re selling.How to Use Behaviour Analysis to Maximise Marketing Budget (#infographic)Click To Tweet
Maximise Marketing Budget through Behaviour Analysis
Combining data and analytics creates a powerful tool for your marketing campaign. Use data to help you learn about the latest trend, then use the analytics to tie your products or services into that trend. And once you finalize your campaign, you have data that’s useful for the next campaign. Data from a completed campaign fuels the next marketing cycle. Learn from the mistakes made in the initial campaign and fix them for the next one to appeal to more people and turn them into valuable advocates for your brand. Explore the infographic below to learn more about combining data with analytics to understand your audience and maximize your marketing budget.
Behaviour Analysis Infographic to Maximise Marketing Budget
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Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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