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How to Use Behaviour Analysis to Maximise Marketing Budget

Content marketing is a necessary part of a marketing campaign, but if you don’t know who you are targeting for your audience, your efforts won’t be effective. You need to have an idea of who your potential audience is and aim your efforts at this audience. But if you’re using only data points that claim people who do x are likely to do y, you’re not going to sell your products or services in any great numbers. And you won’t be able to maximise marketing budget.

How to Use Behaviour Analysis to Maximise Marketing Budget infographic blog post feature image

Before you get so caught up on data, understand its advantages and its limitations. Spend some of your marketing budget on learning more about your intended customers. Getting an idea about their hopes, fears, desires, and goals gives you the insight you need to shape your campaign. Creating valuable content that resonates with your audience helps members of your target audience relate to the product you’re selling.

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Maximise Marketing Budget through Behaviour Analysis

Combining data and analytics creates a powerful tool for your marketing campaign. Use data to help you learn about the latest trend, then use the analytics to tie your products or services into that trend. And once you finalize your campaign, you have data that’s useful for the next campaign. Data from a completed campaign fuels the next marketing cycle. Learn from the mistakes made in the initial campaign and fix them for the next one to appeal to more people and turn them into valuable advocates for your brand. Explore the infographic below to learn more about combining data with analytics to understand your audience and maximize your marketing budget.

Behaviour Analysis Infographic to Maximise Marketing Budget

How to Use Behaviour Analysis to Maximise Marketing Budget infographic

(Click to enlarge image.)

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Dan Purvis
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Dan Purvis

Founder & Director at Communications Axis

Dan Purvis is Founder & Director at Comms Axis, a fast-growth, full-service marketing agency specialising in content marketing, social media and digital marketing for businesses of all sizes.


Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.


We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.

Dan Purvis
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