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Comms Axis

@CommsAxis sparks 10,000 social engagements for #startup

With no advertising or paid-for boosting, Twitter following increased by 800% while Facebook Fans doubled in just three months.

Summary of benefits

By partnering with digital marketing specialists, Comms Axis, OkoBay experienced excellent growth in community size and especially in social engagements. They were able to tap into the growing popularity of, and interest in, coconut, coconut oil and coconut water to get on the radars of health conscious influencers and bloggers to further amplify their message.

This ensured that community growth and engagement were targeted and highly relevant for the OkoBay brand.

How-we-sparked-10000-social-engagements-for-a-start-up2

Dan Purvis
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Dan Purvis

Head of Integrated Marketing Communications at Fintrax Group Holdings
Dan Purvis is Head of Integrated Marketing Communications at Fintrax Group Holdings, and is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.

Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan Purvis
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3 Comments

  1. Stephen Bray Says:

    I like this story, and especially the .PDF report, but I guess as with all marketing information the ultimate statistic isn’t retweets, clicks, or views, but rather how much more cash a campaign generated.

    I’m curious to know how ComsAxis/OkayBay measured this, and if the findings are also positive?
    Twitter:

    • Dan Purvis Says:

      Thanks Stephen – it was a great project campaign for us to work on, and OkoBay were a great client to work with too. And you’re right…vanity metrics don’t mean too much; engagement is key, as well as “selling stuff” (in this case, entice their target audience to visit stores selling their Coconut Water Ice product and then to influence their purchasing decision to actually buy it).

      The ultimate sales metrics can’t be revealed, as I’m sure you’d understand, but suffice it to say that they hit their sales targets – this was their goal at the onset and we helped them achieve this. They are also now on sale in Sainsbury’s 🙂

      Love your website by the way – incredibly rich in visual content (which is your business, after all).

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