An article in Forbes magazine caused a stir when it revealed just how big an impact conversion rates can have on any business’s profit margins. In today’s hyper competitive environment, anything that can ensure a better return on your digital marketing investment will play a major role in keeping your business ahead of the pack.
Conversion Rates Increase Profitability
By converting more site visitors into paying customers, you can generate a significant increase in sales without spending any additional money on costly advertising campaigns. And that can only mean one thing – all that revenue goes straight onto your business’s bottom line.Focus on Conversion Rates to Increase ProfitabilityClick To Tweet
Better Content Marketing Equals More Conversions
The content of your website needs to be aligned to the needs and demands of your visitors, and everything about your homepage must make that obvious from the start. When somebody visits your site for the first time, they need to be able to see what your company does within seconds. They have arrived there because they were searching for something on Google. You need to make certain that your website clearly lets them know that they have found what they were looking for.
Remember the golden rules with every piece of content that you publish – it needs to be relevant, interesting and original. Try to see it from the visitor’s perspective and ensure that your content marketing checks those three boxes.
Let Social Media Work for You
There are well over a billion websites out there clamouring for everybody’s attention, and with so much choice, it is no wonder there are so many people who click on your site never to return. Yet the most powerful tool for turning visitors into something more is also one of the oldest, and that is through recommendations, or put less elegantly the “herd mentality.”
Approximately a third of the world’s population uses social media, so make the most of this amazing resource. A strong social media strategy will enhance your brand reputation and get people talking about your business. Every share or retweet can also work wonders for your overall SEO.Focus on Conversion Rates to Increase Profitability - great insights for any kind of businessClick To Tweet
Tracking and Continuous Improvement
There are an immense array of tools and reports on applications such as Google Analytics to tell you all about your conversions, in terms of where visitors are coming from, what keyword searches they make, how long they stay on your site and a whole host of other metrics.
These give you the ability to try new things and focus your digital marketing activities in the areas that count. But remember, the virtual world is a place of constant change. Make conversion rates an ongoing agenda item for continuous improvement, and your business will go from strength to strength.
About the author, Jackie Vale
Now working as a writer, Jackie Vale started her career in finance and banking, but after becoming a mom refocused and decided to spend more time with her family. When she’s not writing, she volunteers for a number of local mental health charities and also has a menagerie of pets to look after.
Dan Purvis is Founder & Director at Comms Axis, a fast-growth, full-service marketing agency specialising in content marketing, social media and digital marketing for businesses of all sizes.
Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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