Customers are perhaps one of the most important – if not the most – aspect of any business, regardless of their industry and/or size. They are the key reason why businesses exist, are major influences on the success or failure of a business in its market, and are also integral for many aspects of the company’s processes, i.e. its financial, marketing, and other organisational goals. Customer loyalty is therefore paramount.
This is why it’s integral for businesses to attract and have as many customers as they can that will push through with their transactions all the way to the finish line. Businesses are always concerned with how large of an attention they are garnering from their target customers, how wide their scope is in their market, how they can entice people to check them out, etc.. Attracting customers is only part of the challenge, however – creating customer loyalty is another significant part.
Customer Loyalty in an Increasingly Fickle World
The rising complexities in competition and technology, as well as the changes in customer behaviour, preferences, and communication has made catching the attention of new customers in the market an even harder task to fulfil, even more so maintaining a loyal customer base in this age. No longer are customers simply placated with traditional factors involved in customer service.
Customer Loyalty - the Holy Grail of Business | Infographic via @CommsAxisClick To Tweet
They are beginning to expect and demand more from businesses in terms of customer service support, benefits that they will get from the company for a transaction, and perks for staying loyal to them. The public has become even more fickle as time passes, with fewer people being brand loyalists.
Attracting customers, especially new ones, has always been the goal of businesses, but establishing and maintaining a loyal customer base should be a top priority as well. More than having new customers, retaining existing ones is vital not only for the purpose of having a customer base that is already willing to listen to and transact with your business but also because customer retention is far easier and cheaper than having to gather new customers all the time.
Ready to create customer loyalty? Check out this infographic by BrainBoxol to learn how.
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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