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Digital Marketing Strategy Basics – What You Need to Know

Digital marketing, whether in the Philippines or in the other parts of the world, is undeniably growing and is becoming particularly relevant to businesses. More so, many brands are now investing in it to better increase brand awareness across their target audiences. While some may have succeeded in this field, some still struggle to get by.  Digital marketing strategy basics need to be understood and applied before you start seeing ROI from your efforts.  And this is what Tristan Chua covers in this first of a series of guest posts by the IT specialist.

The Basics of Digital Marketing Strategy basics cover image for Tristan Chua article on Comms Axis

Digital Marketing Strategy Basics

The common reason why some fail in digital marketing is the lack of deeper knowledge of the basics of the niche. Yes, you may know that this is digital marketing, and that is SEO – but how well do you understand them?


If you’re one of those who is having a hard time understanding and doing digital marketing, well here’s a brief overview of the key digital marketing strategy basics to help you.


Digital Marketing Strategy Basics - What You Need to Know. #digitalmarketingClick To Tweet

What makes up Digital Marketing Strategy basics for Tristan Chua article on Comms Axis

Before you even dive in into the different trends and techniques of digital marketing, you have to understand first the basic building blocks that make it.


  • Search Engine Optimization
  • Content Creation
  • Social Media Marketing


While you may have been familiar with these three factors, it’s still important to understand and know how they contribute to a successful digital marketing strategy. In the first place, understanding their significance and uses is what enables experts to play with them and create better strategies to further accelerate market penetration via the Web.

SEO image for Digital Marketing Strategy basics article by Tristan Chua on Comms Axis

Search engine optimization (SEO) is what digital marketers use to create and rank a particular site in search engines according to a given keyword.


Why is this important?

According to statistics, pages that rank first in search results, whether that is Google, Bing, or Yahoo!, get the most visits, from approximately about 95% of the users.


How does it work?

Basically, what most SEO experts do in order to efficiently rank their pages is to select relevant keywords that would best fit their content, alongside providing useful content for users.


However, as SEO progresses, so do the algorithms among search engines. Algorithm updates help eliminate those who manipulate SEO to their advantage, an example of which is when these people use irrelevant keywords just to rank. This, then, makes it hard for the users find the information they needed. This is actually what makes SEO challenging, as updates can affect rankings if you weren’t able to incorporate the changes in your SEO.


With regards to the recent algorithm update on Google named Fred, experts say that this update has targeted low-quality content that aims for revenue over helping users.


This only proves that in order to rank in SEO organically, you should bear in mind to incorporate: relevant keywords, quality content, organic shares, optimized website loading speed, quality images and other media, and backlinks from reputable and quality websites.

Content Marketing image for Digital Marketing Strategy basics article by Tristan Chua on Comms Axis

In SEO, “Content is King.” As mentioned above, it’s important to create quality, useful content for users. This is justified with search engines’ purpose in the Web, which is to help users find useful, relevant, and as much as possible, accurate content that they can rely on. It’s often neglected, yet is a vital ingredient in the digital marketing strategy basics recipe.


How do you write content effectively?

Content can vary from blog posts, podcasts, webinars, tutorial videos, and even guest posts. All of which helps a website rank organically in search engines given that they are useful, relevant, and at times, interactive for the users.


However, content marketing isn’t all about creation, but also on how you market it in the Web. Often times, experts use guest posts to market their links to reputable websites, further extending content awareness in the Web.


Aside from guest posts, content can also be disseminated through social media, which is the next x-factor that we will be discussing below.


How do you write content effectively? Digital marketing strategy basics uncoveredClick To Tweet

Social Media Marketing image for Digital Marketing Strategy basics article by Tristan Chua on Comms Axis

Social media is a digital medium that digital marketers use to amplify their content and the site itself. Hence, it can be concluded that it is beneficial to both of the first two factors we’ve discussed above.


Basically, the number of shares in social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest, among others, contribute to the rankings of the site. But, of course, in order to gain that many shares, you should ensure people that you’re providing quality content. As research has found, people are more likely to share a content as shared by someone they know. Hence, a single share can help a lot in your traffic.


How do you do social media marketing the right way?

A million followers will not help in your conversions if you do not interact with them. Hence, remind yourself to follow these tips:


  • When they ask questions, answer as quickly as possible and make them feel that they are genuinely being attended to
  • With regards to customer concerns, make sure that your responses are personalized, useful, and positive even in the event that you cannot attend to their needs
  • Negative feedback is unavoidable in social media, hence practice handling these situations in a positive and professional manner
  • Do not post content just for the sake of posting it regularly, always make sure that it is still beneficial to your followers
  • Lastly, remind yourself that social media is composed of humans. They don’t need promotional content, what they need is stories that they can relate to, interact with, and share with their loved ones


Digital Marketing Strategy Basics Key Takeaway

Digital marketing isn’t just about creating, sharing, and ranking your content, it needs deeper understanding for you to be able to get the gist of how to strategically implement its best practices in your business.


Once you get how to use and practice the core factors of digital marketing, then you can safely experiment with the trends and techniques that experts use in order to successfully implement digital marketing in boosting brand awareness and increase conversions.


Digital Marketing Strategy Basics: Key TakeawayClick To Tweet

About the Author, 
Tristan Chua

Picture of Tristan Chua guest author of digital marketing strategy basics blog post article for Comms AxisYour friendly neighborhood IT Specialist who’s also into travelling, cooking, photography and freelance writing here in the Philippines. Digital Marketing is something that he’s popularizing himself with asides day to day line of work.


A hopeful guy who believes one day, that music will always be the antidote to silence. Even with his time-consuming activities, he always finds time to do something that he’s passionate about and believes that one day he encourages others especially the youth.

Dan Purvis
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Dan Purvis

Head of Integrated Marketing Communications at Fintrax Group Holdings
Dan Purvis is Head of Integrated Marketing Communications at Fintrax Group Holdings, and is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.

Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan Purvis
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  1. Elisa Says:

    I find this article helpful. It is an important post to bookmark just in case I need to do one or two posts. Thanks for sharing.

  2. All solid points here. Re. SEO, the problem is the continual updates and trying to bend the results. One day you are doing well, the next day you have 50 pages getting penalised on your site.

    The real secret is good onpage optimisation, ie keywords sparingly used in the titles, headers, copy. And outreach through some sort of backlinking strategy.

  3. Roger Says:

    Thanks Erik for your valuable tips.Your tips are really impressive to understand the importance of digital marketing strategy build up.Digital marketing is very much effective and it’s strategy bulging methodology owns the crown for better establishment on business growth.Definitely I like to implement all these strategies for my own trade.I believe content is the king and it really matters to find out the best customer for your trade.A customer always looking for a matter what exactly fulfill their requirements.

    • Dan Purvis Says:

      Thanks Roger – appreciate the comments, and you’re 100% right about content…it must be central to every form of marketing, sales and comms!
      Keep on reading 🙂

  4. I think Social Media Marketing is more important for Digital Marketing. Social media has become a tool for business promotions. Besides, driving traffic to websites, it offers a wide range of opportunities for marketers. So there is no doubt that Social Media lead digital marketing strategy.

    • Dan Purvis Says:

      Hi Laura – thanks for your great comment!
      Social media has a big role to play for sure…providing brands and individuals focus on the metrics that matter (delivering business value and ROI) as opposed to the vanity metrics.
      Keep on reading, Laura!

  5. Anjali Desai Says:

    Hey, Buddy

    Amazing post!

    I totally agree with your points that you have mentioned above. Digital marketing plays an important role in any business growth.

    The best and major benefit of using digital marketing for business growth is that it costs less than other traditional marketing.

    But on the other hand, when you are using digital marketing techniques for your business, you can easily measure your cost of the digital marketing investment.

    Here I want to add one point: If you want to grow your business globally, then digital marketing is one of the best options that you can choose.

    Anjali Desai

  6. Esferasoft Says:

    Informative share!

    If we lose at any of the given points, we will definitely lose our potential customers too. so take it seriously.

    Keep sharing!

  7. Nancy Bryant Says:

    Very understandable overview. “Content is King” – is so agree to this. Quality content draws in readers and keeps them coming but with great consideration as to their preferences. All great points here. Thanks for sharing!

  8. This article is very helpful to learn about Digital Marketing concepts.

  9. Mostafa Says:

    very informative Dan, Thank You, As a pioneer in the field of digital marketing in Dubai, the social media marketing very effective way in ower strategy, it Is one of the major mainstays of Digital Marketing, many business owners don’t recognize its effective tool, anyway keep up the good work and thanks for sharing 🙂

  10. Sagar Says:

    Thanks for sharing Information

  11. As for SEO, I would mention the jeopardy of rented links and how it bring your website down.

  12. shiv singh Says:

    yes, I agree with your concept that you have mentioned in this post. Really, Digital Marketing plays a great role for any organization to grow their business.

    And yes If anybody wants to grow their business globally, digital marketing is the best way to choose.

  13. shiv singh Says:

    yes, Really, Digital Marketing plays a great role for any organization to grow their business.

  14. Neha Says:

    Thanks for sharing such a useful information

  15. Nilay Says:

    very useful information Thanks for sharing

  16. shiv singh Says:

    wowwwwww sounds good

  17. shiv singh Says:

    Digital Marketing plays a great role for any organization to grow their business. I agree with your concept that you have mentioned in this post.

  18. shiv singh Says:

    Digital Marketing plays a great role for any institution to grow business. I agree with your concept that you have mentioned in this post.

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