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eCommerce Website Optimisation – Why it’s a Must | Infographic

When was the last time you made updates to your website? If it was before the last presidential election, your website is probably looking a little stale. How is your website traffic? If sales are slow and traffic is stagnant, it’s a sure sign that your eCommerce website optimisation needs improving.

 

There are some other signs a well, like a recent change in webmaster at your company or your technical consultant tells you that you’re long past due for some serious changes.

 

eCommerce Website Optimisation - Why it is a Must feature image for Ecommerce Site Optimisation infographic on Comms Axis_Learn why eCommerce site optimisation is a must by checking out this excellent infographic from CopyPress - if you need help with SEO, then give us a shout!

 

You might now be thinking that we’re right. It’s past time for some updates to your e-commerce site, but what kind of optimisations do you need? Start with search engine optimisation (SEO).

 

eCommerce Website Optimisation - Why it's a Must | InfographicClick To Tweet

 

Do your customers have a good experience when they look at your site from their mobile device? The majority of customers will use a smartphone or tablet to look at your e-commerce site, so make sure it makes a great first impression and is easy to find on the web.

 

Do you make good use of keywords and drill down to subcategories and micro-categories to increase your SEO? If not, it’s time to make some changes in those areas.

 

eCommerce Website Optimisation – the Basics

As long as you’re working on improving your site, remove the redundant information, boring graphics, and unnecessary forms. There really is such a thing as too much information.

 

Focus instead only on your key points and then drive the message home with colourful images and helpful videos. Update your e-commerce website colours, icons, and fonts to give it a fresh look.

 

If you’re still having trouble, hire a professional to assist you with eCommerce website optimisation as it’s a pretty specialised skill…you don’t want your site to look like an amateur designed it!

 

Check out the infographic below, again from the good folks at CopyPress, to learn more about why you need to optimise your e-commerce site. And give us a shout if you want a helping hand with all things SEO and website optimisation!

 

eCommerce Website Optimisation - Why it's a Must | InfographicClick To Tweet

 

Ecommerce website optimisation infographic for Comms Axis_Learn why eCommerce site optimisation is a must by checking out this excellent infographic from CopyPress - if you need help with SEO, then give us a shout!

Click the infographic to enlarge!

 

eCommerce Website Optimisation - Why it's a Must | InfographicClick To Tweet
Dan Purvis
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Dan Purvis

Head of Integrated Marketing Communications at Fintrax Group Holdings
Dan Purvis is Head of Integrated Marketing Communications at Fintrax Group Holdings, and is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.

Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan Purvis
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