You know how email marketing is a hot trend in the marketing industry now, don’t you? You keep receiving a lot of emails yourself every single day. One email asks you to check out the company’s new stock, another one asks you to claim your coupon for the week. What do you do? You go after it, well, most of the time. Or you delete without opening. Just like 91% of internet users, who check their emails at least once a day on their phones. But, have you ever wondered what email marketing is and what it is used for? Now is the time to find the answers. And that’s what this guest post and infographic are for!
The act of sending out promotional messages to targeted audiences by use of electronic email is called email marketing. Any form of email communication, starting from on sale offers to donation solicitation, is considered email marketing if it helps the company to acquire loyal customers and raise brand awareness.
The Essence of Email Marketing
It is considered to be one of the most efficient ways of digital marketing currently known to marketers. Email marketing helps businesses to constantly stay in touch with their customers while also promoting their brand names. How? Go ahead and check out this infographic compiled by experts from https://websitebuilder.org.
It allows marketers to reach thousands of targeted customers instantly with great ease. No buying of print space, TV or radio time! email marketing comes with very low production costs. Yet, it is super effective! One word: cost-effective. Ta-dam!
There is so much more to email marketing that you wouldn’t probably ever imagine being true. Well, we would love to tell you all about it. This infographic will tell you 119 amazingly interesting and insane facts a that you would have never known before. It is worth the read. We promise you! Enjoy!
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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