Have you incorporated influencer marketing into your B2B marketing strategy yet? This tactic is the hottest trend in marketing at the moment, and for a good reason. Finding an industry expert or blogger with a large following to spotlight your brand via their social media accounts or through another advertising outlet can bring awareness, website traffic, and sales to your business. Especially if they are the right influencers – not necessarily those with the most followers – for your particular marketing campaign to get the results you need for your business.
The strategy is data-driven but also taps into psychology and the way people respond to those they look up to within their field. We also have written a lot about influencer marketing on our Comms Axis blog, even helping identify the fake influencers out there who are more like robots than real people engaging with others!
Finding the Right Influencers for your Marketing Campaign
The trickiest part of employing an influencer marketing campaign is finding the right influencer to work with. CopyPress and Intellifluence have worked together to create a white paper and infographic to help you choose the perfect influencer for your brand.
How do I find the Right Influencers for my Marketing Campaign? #influencermarketingClick To Tweet
They’ve outlined a step-by-step process for evaluating the possibilities and choosing someone with an active social media platform, an engaged audience, and a circle of influence that makes them a good fit with your demographics.
This strategy will help you find someone who is the right size to work with and can improve your SEO and website traffic, and it will help you bypass people who don’t have the right following for your business.
The most effective partnerships involve two entities with plenty of overlap in reach. They will both have a lot to gain from the arrangement and can grow together over time in ways that help both parties. Check out the infographic for more detail on finding the right influencers for your next social marketing campaign.
And if you need help with your influencer marketing – whether it is the strategy, the identification of the right influencers, or the actual influencer marketing outreach – then get in touch by email, via the contact form, or even the telephone number at the top of the page!
And don’t forget: if you need help with your influencer marketing – whether it is the strategy, the identification of the right influencers, or the actual influencer marketing outreach – then get in touch by email, via the contact form, or even the telephone number at the top of the page! 🙂
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Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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