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Google+ launches Collections – A rival for Pinterest?

Google+ finally launched their latest feature, Collections to the public. Announced by Dmitry Shaprio as a new way to group your posts by topic; simply put Google’s Collections allows users to create boards of images, videos and other content.  This can then be categorised helping you further to get your content found.

Sound a little bit too familiar? The concept and indeed look and feel is very similar to Pinterest but that doesn’t come as a big surprise as Google+ seems to replicate similar features from other social networks. Putting that that aside on initial inspection it appears to be a very useful feature and indeed will be welcomed by many. Whether it will be compete against Pinterest and help convince those more skeptical of the value of Google+ remains to be seen.  So far it gets our thumbs up but to be fair we have been big advocates of Google+ for a while and have got huge value from it, not only for Comms Axis but also for our clients.   Feel free to check out our latest collections here.   The gif below literally took a few seconds to create! 



LBs collections

Have you created a collection yet?  What are your initial thoughts?

Dan Purvis
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Dan Purvis

Head of Integrated Marketing Communications at Fintrax Group Holdings
Dan Purvis is Head of Integrated Marketing Communications at Fintrax Group Holdings, and is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.

Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan Purvis
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