Google’s Pixel phone will impact SEO in a number of ways. And business owners, marketers, and SEOs need to pay close attention. Innovative features like Voice Search Optimisation and Google Assistant may reshape the user search experience. In another great post, Nick Rojas explains for us how Google’s Pixel phone will impact SEO.
How Google's Pixel Phone will impact SEOClick To Tweet
So, Google’s Pixel phone will impact SEO?
At first glance, Google’s Pixel is relatively similar to every other high-end smartphone on the market. However, this is Google’s first 100 percent design endeavour.
Google’s Pixel is even noted as a real threat to Apple’s iPhone, according to Bloomberg Technology. Naturally, Google implemented innovative Google search engine usability with Google Analytics driving the way users employ Voice Search Optimisation.
Contextual voice understanding via smartphones will alter the way keywords are utilised to direct organic traffic. Voice search is such a looming factor for the future of SEO that it was covered at SMX West 2016.So, Google's Pixel phone will impact SEO? Read to find out how & why!Click To Tweet
Google Assistant Boasts Pros and Cons for SEO
Google Assistant has a calming female voice with AI abilities that may spell trouble for SEO. It is equipped with conversational skills that can put your voice search commands into context, according to Search Engine Journal.
The rise of smartphone voice search is certainly nothing new since the launch of Apple’s Siri and Microsoft’s Cortana. And voice chat is gaining momentum. A report by Google claims that, “55% of teens are using Voice Search, and around 40% of adults, everyday on the Google app.”
Jayson DeMers of Forbes suggests that voice search is a potential future threat for SEO. The word error rate for voice search has decreased from 20 percent to an astonishing eight percent in just two years. Why type if you don’t have to anymore?
However, the future of SEO may not be in complete peril. The changes voice search optimisation will usher in could have a silver lining. SEOs, marketers, and business owners can focus on how a user says keywords, rather than incomprehensible typing. Therefore, it’s fair to say, voice search via Google’s Pixel phone will impact SEO in a huge way.The impact of Google Assistant on SEO - you'd better believe it!Click To Tweet
Google’s Pixel is a Game Changer for SEO Keywords
Taking a conversational tone, Google’s Pixel has revolutionised voice search optimisation. And this is a game changer for SEO Keywords.
“Said simply, speaking is a lot easier and more efficient than typing,” explains Michael Peggs of The Huffington Post. “Rather than writing out what you have to say, millennials and Generation Z can use Google Now, Cortana and Siri to ask away.”
To satisfy the growing demand for more accurate voice search, Google reshaped their search engine capabilities for natural speech.
For example, searching for weather in Miami would be different for voice, compared to typing. If you were typing in your search, you would simply search for “Miami weather.”
However, with voice search optimisation, you may ask, “What is the weather like today in Miami?” This is why business owners, SEOs, and marketers will need to change up their keyword generating strategy.
Google’s Pixel will certainly have its fair share of bugs. It is Google’s first attempt at developing a smartphone 100 percent in-house.
The innovative features may cause a few software and hardware issues. This may lead to user diagnostic checks to ensure their Pixel is performing at optimal levels.#VoiceSearchOptimisation is a thing; find out how it will hurt or help your SEO now!Click To Tweet
SEO Tips for Google’s Pixel You Need to Know
Encompass FAQs. Voice Search Optimisation will be focusing on the who, what, where, when, and why. Having a FAQs page that covers those now vital SEO questions can maximise your marketing strategy.
Use Context with Schema Markup. Schema Markup is an HTML feature that allows search engines understand context. A study by Searchmetrics found that, “Over a third of Google search results incorporate Rich Snippets supported by Schema, But only 0.3% of websites are making use of the Google approved Schema tool.
Long-tail keywords invaluable. Voice search optimization will incorporate sentences and not simply a few keywords typed at random. To optimise your keywords, think how you would use voice search in order to develop powerful keywords.SEO Tips for Google’s Pixel You Need to KnowClick To Tweet
Smartphone users are demanding more voice search features, especially now that mobile is essential to personal and professional growth. Google’s Pixel is meeting that demand, and business owners, SEOs, and marketers need to be ready for change.
A voice search survey conducted by Google found that adults use voice search for a variety of reasons. In fact, 85 percent of adults say it’s the future, 76 percent believe its safer, and 65 percent say its more efficient.
If you need help with your digital marketing or SEO strategy and / or implementation, then just get in touch with us via email or the contact form! As always, please leave a comment with your advice, learnings, or struggles too!
About the author, Nick Rojas
Nick Rojas is a business consultant, specialialising in digital and SEO marketing, and journalist / writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. His work often discusses social media, marketing, and branding in regards to small and medium enterprises (SMEs).
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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