How to increase visibility and improve SEO requires understanding of how the Internet is built on links. Isolated web pages are like islands of text in an unexplored ocean; to travel between them, you need a guide in the form of a search engine or a trusted website’s endorsement.
The linking process makes the Internet a vastly different experience than any other form of media, allowing users to hop between pages by following the thread of their own interests.
This link-based culture has rules and strategies unique to it, chief among them that it is always better to get your site linked from other leading pages in your field, bringing in new visitors. Quality link-building, therefore, is vital to increase visibility and improve SEO.How to Improve SEO: Quality Linkbuilding InfographicClick To Tweet
At the same time, the modern web user is warier of links than previous Internet consumers. Years of abusive links that lead to fake contests and spyware dropped onto their laptops has led today’s computer users to view links skeptically. Advertisers and businesses can no longer count on customers to click on anything that’s on the page; instead, they must entice clicks out of the reluctant public by providing quality content and building a relationship. Honesty and utility are the new watchwords of the modern media environment.
Read on to pick up some good advice about how to make links work for your purposes, whether you are a business, a charity, or just a private individual. If you are well-informed, changes to the internet landscape are nothing to be afraid of; rather, they provide you an opportunity to capitalise on the evolving nature of the web. The infographic below shows you how to use links to increase your visibility. (Click infographic to zoom in!)Want to Improve SEO? Check out this infographic on quality linkbuilding!Click To Tweet
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Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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