For business people who make strategic use of social media, it’s not news that content marketing can take all sorts of forms. Take Instagram for example – this photo-forward platform shrugs off the clutter of too many words and instead takes the community of followers on a visual journey. This has since evolved into the Instagram carousel, which is what we’re discussing in today’s blog post!
But when it was first created, Instagram was, well, clunky when it came to visual storytelling. Any content developer will tell you that you can’t always tell a story in one photo or one paragraph; sometimes for some topics, you need longer posts. That’s why the development of the Instagram multi-image posting feature has been so important.
Why use the Instagram carousel multi-image posting feature? This infographic explains how & why!Click To Tweet
Why use the Instagram carousel
Multi-image posting enables users to group up to 10 images in one post. Why is that important for content developers? Think about it: Longer posts and more visual “elbow” room to stretch your muscles means that you can begin to tell cohesive stories. Say you are in the business of making something; you can show parts of the process so people can see how you can go from raw material to finished good. This is the beauty of the Instagram carousel.
Why else is this feature important? Check out the infographic below, created by Salesforce in conjunction with Ghergich & Co., to find out why. And if you would like a quick, no-obligation consultation on your social media, Instagram or content marketing performance, please do not hesitate to get in touch via email or by filling in our Contact Form here – we do not bite!
Check out this Instagram carousel infographic created by Salesforce in conjunction with Ghergich & CoClick To Tweet
Share this Image On Your SiteHow businesses can use the Instagram carousel | InfographicClick To Tweet
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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