Whenever you hear company owners and managers complaining how their new SEO campaign or agency is not yielding results, ask them when they started and for how long they have been doing it.
Chances are the answer is going to be less than 6 months. Also, it is more likely than not that they will have started doing SEO years after their company began its life online.
In other words, they started too late in their company’s online lifetime and they want instant results.
That is not how SEO works.
SEO (or at least proper SEO, with lasting results) cannot be done in two months.Doing SEO from the Very Start - great top tipsClick To Tweet
New SEO campaign tips for startups
When you combine this with the fact that companies can still benefit greatly from good SEO, it becomes very obvious that they have to start doing SEO from the very start. Even before you launch your company website, you should have an SEO strategy in place.
Formulating a Strategy
Everything will start with your SEO strategy, that will set guidelines for what you will want to do and what you will actually be doing once you kick off your online existence, so to say.
Your new SEO campaign strategy should involve determining keywords and keyphrases that best describe your business, product or service and that you will be looking to compete for with your SEO efforts. This is by no means an easy task, especially if you are planning on entering a very competitive industry with dozens, hundreds or even thousands of established competitors.New SEO campaign tips for startups - must read!Click To Tweet
This is also the time when you will decide on the domain name for your new website. Some people will know exactly what they want, while others will need to think about this for a while. If you are opening a Shopify store, they will gladly help you with the domain name.
Your strategy should also involve creating a budget that will influence what kind of SEO efforts you will be able to undertake. During this time, you should consider hiring the services of a professional SEO agency, if it falls into your budget. Finding the right people is a whole other set of worries, but you can at least decide if you want to go with professional services or if you will have the time and expertise to do it yourself.
By the time you are done with your strategy, you will have an entire plan that will spell out what you will be doing and how you will be doing it.
Getting the Website in Order
Oftentimes, new companies launch their websites without ever considering how they will behave from the SEO standpoint. They get these big, slow, cumbersome things designed for their company and then, a few months or years down the line, they wonder what has happened and why their websites just cannot rank high enough in search engines. This is key for any old or new SEO campaign.
They hire someone to do an audit and then they hear that their website has grown into this unindexable smorgasbord of bad SEO-related decisions that Google hates.
The good thing is that with a few smart choices, a website can be introduced to the world and reared in a way that will do wonders for its search engine visibility. Of course, covering this in detail would require thousands upon thousands of pieces of advice, so we will only cover the basics:
- Be smart about HTML tags
- Be smart about URL structure
- Be smart about meta descriptions
- Be smart about linking internally
- Be smart and vigilant with your sitemap
- Speed up your website
Start Building Relationships ASAP
When you mention building relationships to someone who understands SEO, they will know immediately that you mean doing guest posting. Still, because people attach such negative connotations to the term guest posting, you want to avoid it.
And while you might avoid putting it in a subheading, the truth is that guest posting still gets the job done, despite what you might have heard. This is a key point for approaching any new SEO campaign.
One distinction should be made here – good guest posting still gets the job done.
Good guest posting is that which provides value for everyone involved. It involves providing content of great value to people who are interested in what you have to say.
In certain niches where natural links simply do not happen, guest posting is a must, while everyone else can benefit from it. Simply put, Google has yet to come up with a better way to gauge the reputability and the popularity of a website than via links.
For a company that is only starting its life online, there is no better time than now to start building relationships that will one day grow into guest posting ones. This will entail quite a bit of social media work, organizing online events, engaging in industry-related conversations and much more.
The sooner you establish your presence online, the easier it will be for you to do some great guest posting.Doing SEO from the Very Start: new SEO Campaign Tips for StartupsClick To Tweet
Instead of a Closing Word
One more advice to leave you with – always make sure you are correctly and precisely measuring the success of what you are doing SEO-wise. Do not get hung up in vanity metrics and similar nonsense.
SEO has only one end goal – to help you build your business.
If it has no effect on your bottom line, something needs to be changed.
About the author, Nate Vickery
Nate Vickery is a marketer and an online author mostly focused on streamlining SMB and startup marketing. Nate is the executive editor at Bizzmarkblog.com and a contributor to many other online publications.
Dan Purvis is Founder & Director at Comms Axis, a fast-growth, full-service marketing agency specialising in content marketing, social media and digital marketing for businesses of all sizes.
Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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