Sparking advocacy across your target audience is a powerful way to drive social sales, generate positive awareness and maximise your Social ROI. The purpose of our Influencer Marketing service (we “Influence the Influencers”) is to leverage the profile and social reach of relevant and influential individuals (bloggers, celebrities, industry analysts, household names, etc.).
This ensures that the right message goes to the right audience from the right people to build trust and credibility in your brand.
We identify the right influencers for your audience, profile them, and agree an outreach strategy. In turn, this allows you to leverage their networks and “share of voice” to tell your story for you, therefore establishing credibility and buzz across the most relevant communities and also the broader target audience.
We focus on genuine influencers. We isolate the volume-obsessed broadcasters that do little to drive traffic or engagements, and instead focus on those individuals that will have the maximum impact for your brand. Influence is relative for each community – quality over quantity therefore wins every time.
Don’t believe us? Well, check out this animated video we quickly created to help get our point across…just excuse the robot voices – we felt they added to the spoof nature of this interview!
Comms Axis Digital Marketing Services