Most SEO companies in the Philippines take time to choose the right keywords to rank in search engine page results, specifically Google. However, while it may sound easy, choosing the right keywords aren’t as easy as choosing the right shoe for you. To enlighten you with, here are 4 simple tips on how to choose the right keywords for your content to enhance your SEO.
SEO – Choosing the Right Keywords
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Tip 1: Choose the keywords wisely
Choosing your keywords may be as challenging as it is, but if done correctly, then you’ll surely be able to get to that right keyword that best fits your article. But how do you do so? Here are a few questions to guide you through your search for the right keyword:
- What will be the context of your article?
Before you choose your keyword, consider your article. What would be the context of the entirety of your article? What will it point out to the readers? What would the readers be looking for in it?
For you to arrive at a ‘good’ keyword, bear in mind that you have to be specific for each of these questions. For example:
What will be the context of the article? The article is about the significance of working in a co-working space and its benefits.
- What particular keywords will best fit your topic?
As soon as you arrive at a specific answer to the first question above, then it’s time to think of the keywords that will best fit your topic. Using the above example:
What particular keywords will best fit your topic? Coworking, coworking space, work space, coworking benefits
More so, for this question, you may use a keyword tool such as Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, Keyword Tool, and Ferzy to name a few. It is highly beneficial to use a tool in order to easily and accurately choose the right keyword for your article. It is also useful to remind yourself that your keyword is your make-it-or-break-it factor in SEO.
A trial with Ferzy, a keyword search tool for discovering profitable and easy-to-rank keywords, generated the following results:
As seen in the screenshots, the results showed a number of relevant keywords that may fit the topic. However, how do you filter them out? Head on to the next question.
- What specific keywords have the most number of searches?
From this keyword search trial, the keywords that had the highest number of search hits included: officeworks (2453000), wework (370000), office space (201000), coworking space (60000), coworking (34000), work space (28000), and coworking space (17000).
For starters, one should understand that these numbers represent the number of people that visited the article. However, unlike other keyword tools which generate estimated figures, Ferzy provides you with the actual number of search visits for each keyword.
The significance of the total number of search visits plays a huge role in your search for the right keyword. But of course, you should also bear in mind that they should be specifically relevant to your topic. Otherwise, your website may be penalized due to wrong content.
- What specific keywords belong to the long tail keyword category?
But first, what does a long tail keyword mean? In a simpler definition, long tail keyword particularly pertains to the 3-4 phrased keywords that are specifically relevant to your content.
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How does this help you?
Long tail keywords are significant in today’s SEO. While shorter keywords may have the most number of search visits, this does not specifically mean that the reader will read the content. Especially in today’s generation wherein people are becoming more search-engine savvy that they specifically search for something to read and get information from. If the shorter keyword does not provide them with the information they needed, they will opt for a particular keyword that will satisfy their need.
For our example, the most specific keyword you can opt for in the results is coworking space benefits. While this may have the lowest search visits (140) among all relevant keywords, this is the most feasible as it has moderate SEO difficulty, and is the most specific keyword that best reflects the topic: significance of working in a co-working space and its benefits.
Furthermore, the advantage on this keyword is that it may still be relevant to one of those with higher search visits. For the keyword “coworking space benefits”, you also cover the phrase “coworking space”, which has a total of 60000.
To further make this work, you need to consider the following tips.
Tip 2: Incorporate it in the headline
In order for the article rank on page one in the search results, you should incorporate the keyword on your headline. If it is possible to key it in the first few words of the headline, the better. However, if it would look awkward, you may just incorporate it in the first few lines of the content after the headline.
Also, you must bear in mind that it should be as natural as possible to make the audience read through your content and not leave your site immediately.
Tip 3: Write them in the article itself
Ranking an article for a given keyword requires you to incorporate them effectively in the article itself. This means that they should be in the body and the subheadings of the article, and likewise, with the headline, they should be as natural as possible.
If it’s difficult to do so, you may use alternative phrases. For our example of “coworking space benefits”, particular alternative phrases may include: “why coworking space”, “advantages of coworking space”, and “importance of coworking space”.
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In optimization, choosing the right keywords may be challenging as it is. However, with the right tools and methodologies, you’ll surely be able to arrive at the right keyword for your article and boost your rankings.
About the Author, Tristan Chua
Your friendly neighbourhood IT Specialist who’s also into travelling, cooking, photography and freelance writing here in the Philippines. Digital Marketing is something that he’s popularizing himself with asides day to day line of work.
A hopeful guy who believes one day, that music will always be the antidote to silence. Even with his time-consuming activities, he always finds time to do something that he’s passionate about and believes that one day he encourages others especially the youth.
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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