If you read the Socialable blog regularly, you’ll know of our love of good analytics reporting; and Simply Measured is probably the best and most complete social media analytics tool we’ve ever tried – and let me tell you, we’ve tried a lot!
Simply Measured offer reports for all the major social networks: Instagram, YouTube, Twitter (including Vine), Facebook, Tumblr, LinkedIn Google+, Klout and Google+, with promises that Pinterest reports are coming soon!
However, there isn’t just one report for every social network. Rather, there are different types of reports that focus on a specific aspect of your social activity. When it comes to Twitter for example, there are six different reports you can choose from, and eight for Facebook, each of them going into details that can help you save time, and create a better social media strategy for your business.
What we appreciate the most out about their reports is that they are not only very detailed, but they are presented in a very straightforward, easy to understand manner. As you can see in the following screenshot, the facts are very clear and explained so that you know exactly what they’re referring to:
As I mentioned earlier, Simply Measured offer dozens of different reports, each centering on a different aspect. Here are some of the things you can use their reports for:
Usually, it’s not enough to know only how you are doing on social media, but also how you’re doing in comparison to your competition. Is your competition reaching more people, engaging more, and better with them? Simply Measured provide detailed competitive analysis reports for each of the social networks. Not only that, but they also help you figure out what it is your competition is doing that works – so that you can improve your social media strategy and get better results.
You’ll be able to see a detailed side-by-side comparison of all the most important stats, such as engagement, follower change over time, and even average response rates, and much more:
One of our favorite reports of theirs is the Complete Social Media Snapshot report. It allows for a much clearer view of how you’re doing on social media as a whole:
You’ll be able to easily identify your best social networks and the ones which need improving, which in turn will help you create a better strategy. It’s a great report to start with before going deeper into your social media tactics.
If you have a bigger brand, then you might also have multiple Twitter/Facebook etc. accounts. Simply Measured provide multiple channel analysis for each social network, so you can see how each of your channels are stacking up against each other:
Just like with the multiple profile analysis, you’ll be able to see which account has the most success, as well as the least success among your audiences.
New Facebook Global Pages Reporting
Simply Measured have also recently introduced a new report that allows big brands who have global Facebook Pages to thoroughly analyze them in one single report, helping save hours and hours of work. Since Facebook introduced Global Pages, there haven’t been many ways that marketers could get thorough reporting on all of them, but this new report from Simply Measured will help you with the global distribution of your fans, with comparing engagement across local Pages, and sorting through the top posts across all Pages, saving you hours of work:
We’ve talked about social influence in the past and its importance – both when it comes to your own social media influence, as well as when it comes to other influencers who help you grow on social media.
Simply Measured offer several different influence reports. Our personal favorite is the “Website Influencer Report”. This report identifies your website’s biggest source of social media traffic, as well as your top influencers:
This information is very important to know, since it helps you identify the people you need to build close relationships with, as they have a big say in your online success.
They also have various Klout reports, such as the Klout Influencers and Advocates report, which helps you identify your influencers and advocates, and the Klout Stream Report which shows you clearly how you’re engaging and if you are engaging enough with your social media influencers.
Social Media Customer Service
Is your brand using social media to manage customer service? If not, it probably should – responding to your followers’ questions and complaints on social media as quickly as possible is a must in order to be successful.
With the Simply Measured customer service reports, you can see how well you’re managing your customer service on Twitter and Facebook. These reports will help you see how fast and effective you are at responding:
One of the main reasons most businesses use social media is to get more traffic to their website or blog. Simply Measured offer six different social traffic reports that show you exactly how you can use social media to get even more traffic.
Apart from the more general one that shows you all of your social traffic analytics, the other reports go into even more detail. For example, you can find out which of your landing pages generate the most traffic and engagement:
Or, you can find out how your engagement on Twitter or Tumblr connects to your website traffic and conversion:
If you have a blog and promote it using social media, you can find out what is driving success on your blog and even more importantly, how you can optimize your content better:
One of the things I most appreciate about a good analytics report is the presentation. With Simply Measured reports, you can simply download them as a PowerPoint and present it immediately to your team or clients. Or, if you prefer, you can download all data to Excel.
If you have a busy schedule and can’t always generate the reports you need when you need it, you can easily schedule all the reports you need. You can choose what period you want the report to cover and pick the time when you want to receive it, even on a recurring basis.
Overall, I’m absolutely loving Simply Measured – and to answer the question in the title, I honestly think it’s the best social media measuring tools I’ve tried so far.
Have you tried Simply Measured? And if so, what did you think of it? What is your favorite report from them? Let us know!
Previously, he was Director at Comms Axis, a full service marketing agency specialising in content, social media & website services for businesses of all sizes.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and more.
Dan was also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
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