Increasingly, social media is the most effective way for businesses to keep in touch with their customers. A pretty obvious statement, right? Fewer and fewer people feel the need to pick up the phone and speak to a member of staff yet, at the same time, people still want an almost instantaneous response, something that can’t often be gained from an email. And this is where social media customer care comes into play.
Social Media Customer Care comes of age
This trend has seen people turning to the likes of Facebook, Instagram, Twitter and YouTube over the last few years or so. Brands have been using these platforms for a while for other purposes, such as marketing and brand awareness, but it is only recently that businesses have started to take a leap of faith and put their social media customer care out there for the world to see.
People now expect brands to be using social media to communicate with their customers, and those that don’t could be missing out on some of the many benefits that this brings.Social Media Customer Care – A Brief Introduction | Infographic #SocialCustomerCareClick To Tweet
We came across the below handy infographic by the experts at WebsiteBuilder UK, who compiled some in-depth and engaging information on the recent rise of social media customer care and are sharing it with us all. If you are new to social media customer care, then this is the perfect place to begin the journey. The infographic gives us insights into:
- How big the use of social media really is
- Why it is that customers love going social
- How best to reach out on social media
- A closer look at some of the biggest social media platforms and potential benefits that could be gained
Not only will you have happy customers as their queries or complaints are dealt with promptly, but also businesses can gain popularity and a reputation for being brilliant with their customers. It is also a lot cheaper than many other forms of customer care. People have expectations, and businesses should be doing their best to meet them.Social Media Customer Care – A Brief Introduction | Infographic #SocialCXClick To Tweet
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Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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