Imagine if we told you there is a social network that you can potentially get 10x to 20x the reach of Facebook. Well, there is. It is called Reddit. There’s no denying that reach on Facebook is getting harder and harder to crack as Facebook is constantly rewriting their algorithms.
What is Reddit?
Reddit is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links, making it essentially an online bulletin board system. Registered users can then vote submissions up or down to organise the posts and determine their position on the site’s pages. Content entries are organised by areas of interest called “subreddits”.
Subreddits range from videos, images, to weird and whacky things such as “Shower thoughts” and “Today I learned”. Although for entrepreneurs and business owners there is an abundance of forums where like-minded business people can discuss ideas and whatnot.
Below is a screenshot from the main-page of Reddit. The links on the main page are the most popular pieces of content from around the web. As Reddit describes itself, they are the front page of the internet.
Reddit is often dismissed by marketers because it isn’t mainstream enough and it is a little bit more eclectic and quirky, people assume it is the social network for geeks. Whatever you make of it, it is worth considering implementing a strategy to include Reddit in your marketing efforts.
This video perfectly sums up Reddit in a humorous yet effective manner if you are still finding it tough to understand.
Signing up to Reddit is probably the most straightforward of the social networks out there. All you need to do is create a username, submit a password and register with an email address. No need to fill out long profile details.
Marketing on Reddit
The trick to successful marketing on Reddit is not to market your products. Redditors (people who use Reddit) hate with a vengeance people who come on the network and pitch their product expecting a ton of traffic as a result. If you come on Reddit and post links to your business with no real relevance then you will be immediately down-voted, ruthlessly mocked and flagged to the moderators for spamming.
So why would you use it I hear you ask? What is the point if I am just going to be made fun of and “down-voted” (which is the opposite of liking something on Facebook), the point is you can get an incredible volume of traffic from Reddit. Think of Reddit like a massive gold mine in a deep, dark cave.
Cracking the code isn’t as hard as it seems.
Redditors love things that are unique, funny, interesting, cute and courageous. Unlike other social sites, Reddit isn’t about who your friends are – so being BFFs with the highest-ranking members means nothing here.
Reddit’s popularity can be directly traced to this free and open sharing site. Just about anything and everything goes. According to statistics from Ignite, most Reddit users are male, between the ages of 35-44 (with 25-34 year-olds not far behind), and with income levels generally around $25,000-$50,000 per year. Most Redditors have a bachelor’s degree or at least some college education, and the overwhelming majority of their users come from the U.S. (in particular San Francisco and Seattle) with Canada (Toronto) a close second.
It is also worth noting that Reddit can be good for SEO, whilst every link starts out as a do not follow link to prevent spammers the algorithm turns popular links with lots of up-votes into do-follow links, meaning that it is good for the link building process in SEO. However, it shouldn’t be at the forefront of your link-building campaign. But if you create good content you will see the benefits.
Ideas to crack the code
So how do you crack the code? We at Comms Axis have come up with a number of ideas that you can do to market yourself or your product on Reddit without being flagged as a spammer and unceremoniously kicked off the network only to be left red faced and feeling dejected.
1. Hold an IAMA
IAMA stands for “I am a…”, the concept is you list what you are and Redditors ask you anything. This is the most popular sub Reddit on the website and boasts a spectacular nine million subscribers to the group. IAMA’s are incredibly popular and numerous celebrities have participated in them including Barack Obama, Bill Gates and even Tyrion from Game of Thrones!
“IAMA’s” are open to anyone and as long as you have an interesting story then you will find people will always ask you questions. For example if I chose to do one, my IAMA could be; I am a social media influencer ask me anything…? People are naturally inquisitive and want to learn more about what you do and how you can help them so don’t be shy and start an IAMA!
2. Post visual content
Post visual content such as images and videos to relevant sub reddits. The key here is to post branded images that will create brand awareness if they are re-shared across the internet but at the same time they must be subtle enough not to come across as spam. Below are two images we recently posted on Reddit. The number of views is very high in a short space of time which shows the power of Reddit when leveraged well.
Submitting one of your own blogs isn’t against the rules, you just ensure that it is useful to people and clearly isn’t a sales pitch. Make sure it’s in a relevant subreddit and provides value to readers. To give you an example of what would work well, this post would make a really good post to share on Reddit.
Blogs and posts that list tools and other such things typically go down very well. Blogs that are self-centered and focus on one person do not. So think carefully before you post!
4. Find a subreddit that relates to your business
It is easy to get distracted on Reddit and post something to a community that doesn’t apply to your niche. Make sure you stay on track and find users that are genuinely interested in your brand. If not then you are in danger of being called out for spamming. Yes it is that ruthless.
5. Post content other than your own
For example if you are posting links, post more than one from different sources so it doesn’t look like you are self interested and only care about getting traffic to your site. To avoid Redditors from getting their suspicions it is best to post multiple links in a post thus to try to be appear well balanced as oppose to spammy.
Reddit has a lot of potential for businesses and brands – get it right and you can increase brand awareness whilst generating a ton of traffic back to your site. If you are still struggling to come to terms with Reddit and want one of our Reddit experts to guide you through how to leverage it for your business then get in touch here to learn more.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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