One of the biggest changes in mobile usage over the past few years has to be the rise of voice search. With tools such as Amazon Alexa and Siri now available, more and more people are harnessing the power to use their voice to perform various tasks such as making an internet search, setting an alarm, sending a text, making a call and lots more.
Voice Search in Real-Time!
So imagine our delight at finding a great place to see how people are using their mobiles in real time! This brilliant interactive infographic from PlayMobi, which is previewed below, shows such things as how many people are making internet searches on their phone every second, which includes how many of those searches were made using the voice.
Voice search isn't a fad - here's why you need to apply it to your SEO strategy NOW!Click To Tweet
It also shows how voice searches are being used in apps such as Google Mail. So, if you are interested in how people are using their mobile today, then check it out below – we’ve embedded it and have kind become addicted to just watching it!!
Are You “Voice Search Ready”?
It helps to show just how many people are now using voice searches on search engines such as Google. With this information to hand, businesses should be thinking about optimising for mobile voice search in the future in order to secure SEO success.
Making sure your website is ready for mobile use is known as having a mobile-first strategy. Some people may believe this is as simple as producing an application and making sure that your site doesn’t contain any flash, but there is a lot more to it than this.
Are You 'Voice Search Ready'? This real-time infographic of searches may surprise you...Click To Tweet
While, of course, these are very important elements to having a mobile-friendly business, there is a lot more to it. Companies need to be thinking critically about the mobile experience of their company and different ways that customers can communicate with their brands.
Marketers need to think of mobile first communication more now than ever before. The fastest growing demographic of consumers today are the millennials, and these are the people that have grown up using their mobile devices and use them every single day.
Marketers need to make the necessary adjustments and evolve with the times to accommodate this type of consumer. Not only should a company have a mobile-friendly website and be thinking about having an app (if relevant), other things need to be taken into consideration.
Such as how easily the company and its products/services are found on social media platforms. Millions of people use their phones to check their social media multiple times a day, therefore providing links from sites like Facebook, Twitter or Pinterest is critical for success.
Voice Search is Here to Stay
One of the biggest factors that many businesses may not have yet taken into consideration is indeed voice search, which we wrote about in relation to Google’s Pixel Phone impacting on SEO.
In 2015 alone, voice searching rose from not being used at all to make up 10% of all searches all over the world, that works out as about 50 billion searches every single month. It is now reported that 40% of adults use voice search once per day, whilst this number sourced from Branded3 will blow your mind:
These statistics look likely to increase over the years as search engines, web developers and apps start responding to this and focus on having a mobile-first approach to their online presence. Indeed, according to ComScore, voice search will account for 50% of all searches by 2020.
Over recent years, digital assistants have been popping up all over the place, with some of the most well-known being Siri, Cortana, Google Assistant and Alexa. Usually, these are the mediums that people use to carry out their voice searches and queries, therefore it is likely that more of these digital assistants will start appearing in the near future as companies compete for the top spot.
Not only are the digital assistants increasing in number, but they are also getting smarter, with some being able to answer complicated and specific questions rather than just a general search.
Voice Search and Business
If a searcher is making a voice search with their location on, then online businesses can gain location data, and the search results that are shown will often relate to location, showing some more local businesses. If the term ‘near me’ is used in the search query, then this shows without a doubt that the customer is looking for a local business, and the search results shown will be relevant to this.
Research has suggested that a voice search is three times more likely to be local than a text, so with the rise of voice searches, businesses need to be optimised for local search. This will help them to rank for many more voice searches than they were previously.
Businesses should also expect to see more natural language queries, with people no longer just using keywords to make a search. Online businesses should think about integrating long tail keywords into their content.
Currently, there is no way to tell if a customer has reached a site through a normal or voice search, but there are rumours that this is a development that companies like Google are looking into.
In this way, businesses will be able to start getting an idea of what people are looking for and the terms they are using, in the long run bringing more customers to their site.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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