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Website Accessibility: 4 Reasons Why Yours Must Be Accessible To All

Did you know that the Equality Act 2010 protects the rights of disabled people when it comes to accessing goods and services? Because more and more business is completed in the online space, this law will likely become stricter with regards to online businesses. But website accessibility seems to have been overlooked by many brands.

 

Website Accessibility – Why It Matters

Don’t get caught with a problem on your hands; act before legislation is modified so that you can complete your upgrades before timing is critical. Here are four more undeniable reasons why your website should be user-friendly for all people, including those with physical and cognitive disabilities.

 

Website Accessibility _ 4 Reasons Why Yours Must Be Accessible To All Feature Image for guest post by Jackie Value on Comms Axis blog_Website accessibility must not be seen as a nice to have. Read Jackie Vale's four undeniable reasons why your website should be accessible to all! | Comms Axis

 

Website Accessibility: 4 Reasons Why Your Site Must Be Accessible To AllClick To Tweet

 

1. Including More People Brings You More Potential Customers

Eurostat states that one in seven working-age people report difficulty with a fundamental activity such as seeing, hearing, and concentrating.

 

When you address these concerns you can increase your website users by including millions of more people.

 

2. Making Your Website Accessible Shows Social Responsibility

As a brand, your reputation is critical. How do people perceive your company and what you do? Being labelled with favourable characteristics such as “Universally inclusive”. “Considerate” and “kind” can help your branding.

 

Show these traits by making a website that is easily accessed by all people.

 

3. Making The Changes Can Help You Get Your Message Across

Many of the changes recommended by the World Wide Web Consortium will guide you to upgrade your website so that it is more user-friendly, regardless of whether a customer has a disability or not.

 

For example, making navigation buttons uniform and clear will help all users get around your virtual space with ease.

 

4. Address A Wide Range Of Learning Styles

When you make your website more accessible, you will be asked to think about how different people perceive your site. This will force you to think in new ways and include sensory elements on your website that were previously lacking.

 

If you add a video with speaking to help blind access your information, you will also be helping people who are auditory learners.

 

What Are The First Steps?

By now you might be wondering: ‘how can I make my website more accessible?’ Here are a few great actions to help you get started.

 

  • Perform a keyboard test to make sure that your site can be navigated by keyboard alone
  • Check the contrasting on your site. High contrast is better for the vision impaired
  • Make sure navigation buttons are easy to spot and are uniform throughout the site
  • Make use of alt codes for every non-text element, like images
  • Provide captions for any embedded videos

 

Website Accessibility: 4 Reasons Why Your Site Must Be Accessible To AllClick To Tweet

 

Learn about website accessibility by reading the World Wide Web Consortium’s accessibility checklist, and stay current with the laws regarding website accessibility.

 

You will strengthen your reputation, gain valuable customers, and get your information across to clients with more efficiency.

 

By acting quickly, you won’t get caught in a jam if and when laws pass that make web accessibility a requirement.

Website Accessibility _ 4 Reasons Why Yours Must Be Accessible To All image for Comms Axis guest post by Jackie Value_Website accessibility must not be seen as a nice to have. Read Jackie Vale's four undeniable reasons why your website should be accessible to all! | Comms Axis

Photo by Igor Miske on Unsplash

 

About the author, Jackie Vale

Now working as a writer, Jackie Vale started her career in finance and banking, but after becoming a mom refocused and decided to spend more time with her family. When she’s not writing, she volunteers for a number of local mental health charities and also has a menagerie of pets to look after.

Dan Purvis
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Dan Purvis

Founder & Director at Communications Axis
Dan Purvis is Director at Comms Axis, a digital marketing agency specialising in content, social media & website services for businesses of all sizes. He is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.

Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.

Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.

We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
Dan Purvis
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