There are over one billion websites on the Internet today. The chances are that hundreds or thousands of these sites are in your niche, struggling to capture the attention of your target audience. It is thus imperative to take the necessary steps towards making your website stand out from the rest. Here are seven critical things you need to consider.
7 Tips for Making Your Website Stand Out
7 Tips for Making Your Website Stand Out From the Crowd - must read!Click To Tweet
1. Make Sure the Website is Mobile-Friendly
Nearly 90 percent of the U.S population has a mobile phone that can access the internet. A larger percentage of this population turn to Google to search products and services using their devices. Mobile online shopping now exceeds desktop shopping by a larger margin. It is thus important you optimise your website for mobile to match the current needs of customers. Failure to do this will lead to a bad user experience, making it harder to get the number of customers you desire.
If your current site is only optimised for desktops, come up with a mobile version of the desktop. You can perfectly do these using conversion platforms like Duda Mobile. Another option is to use the bolt-on solutions available on content management systems such as WordPress, Drupal and Joomla.
These systems allow you to make your website mobile-friendly without having to create a new version. The two steps above are effective only if you employ responsive web design practices. A responsive design takes into consideration the best possible experience the users will get from the site.1 of 7 website tips: Make Sure the Website is Mobile-FriendlyClick To Tweet
2. Create High-Quality Content
High-quality content is necessary if you want to rank highly in search engine results. The content could be a mixture of the graphical, written, video or audio information presented on the site. Regardless of what form the content is in, it must provide information that can help the user make informed decisions.
It must have the right keywords, contain zero spelling errors and be in the right format. It is important you brainstorm the things you want to achieve before you come up with a content for your site. A good idea is to have a goal setting worksheet to help you keep track of the things you want to achieve.2 of 7 website tips: Create High-Quality ContentClick To Tweet
3. Optimise the Website for Search
There are over 54,000 searches every second on Google. All these searchers look for different information, including the products and services your site offers. The increasing rate of competition can make it difficult for your site to appear on top of the search results pages (SERP) if you don’t optimise it for search engines. Optimising your site can attract a larger traffic and reduce the bounce rates. This will eventually lead to more customer conversions and sales.
The first step you need to take when optimising your website is to ensure that the words people will use to search for the products and services they want are on your site. For instance, if you are a security expert, your potential clients might be searching for the best smart locks, rather than just a security expert.
Find out the specific needs of your potential customers and match your content with those needs for the search engine crawlers to see. It is also imperative you create high-quality content. The content must provide useful information and not contain spelling errors.3 of 7 website tips: Optimise the Website for SearchClick To Tweet
4. Your Site Must Load Fast
Internet users have nowadays become very impatient. Almost 70 percent of them will leave your website if it takes more than 10 seconds to load. It is important to take speed into consideration if you are serious about making your website stand out from the crowd. A speedy website enhances user experience and improves your search engine ranking. This leads to more traffic and increased conversion rates.
The first step to take when improving the speed of your site is to minimise HTTP requests. 80 percent of the load time is affected by them when downloading components such as images, stylesheets, scripts and flash. Reduce the number of components as much as you can to minimise the HTTP requests. Another effective approach is to reduce the server response time. You can do this by using a web application monitoring tool or checking for poor performance. Your server response time should not exceed 200ms.4 of 7 website tips: Your Site Must Load FastClick To Tweet
5. The Site Should Have Great Navigation
Your website’s navigation has a huge impact on its success and failure. If your visitors cannot get around the site, they won’t stick around. Many site visitors prefer a horizontal navigation from the top and a vertical navigation on the lower left side of the site. Make sure the navigation elements are properly placed.
You also need to make the navigation descriptive. Generic words like “Products” or “Services” are no longer effective, as they lead to more bounce rates. Your navigation should display or describe your products and services in details to enhance communication and user experience.5 of 7 website tips: The Site Should Have Great NavigationClick To Tweet
6. Engage with Customers
It is important to interact with your customers and let them know who is behind the business. Prove to them that they are actually dealing with a real person and not a robot. Build emotional connections with them by introducing yourself via direct messages or emails. Pin your picture on the website and include author bios on your blog.
You can also build a community or forum where customers can place their concerns and contribute ideas. A community or platform will give you a perfect chance to attend to any issues your customers might have and keep them updated on topics relevant to your industry.6 of 7 website tips: Engage with CustomersClick To Tweet
7. Employ Aggressive Marketing Techniques
Never be afraid of marketing your website out there, even if it is already optimised for search engines. Tell people about your site in social media platforms and business events. Blog as a guest on other prominent sites in your niche and include a link to your website at the end of the post. You can also use the pay per click (PPC) internet advertising to bring in more traffic. Your main task should be to get as many conversions as possible.7 of 7 website tips: Employ Aggressive Marketing TechniquesClick To Tweet
A fully optimised website with an engaging online presence will draw many potential customers and increase your sales dramatically. If your website is not working for you, it most likely means that people are not finding it online. The items discussed above will give the tools you need for making your website stand out. If you need some advice to make your website stand out or concerned that your website lacks the punch you need, then just email us or fill in the contact form for some free, no obligation consultation!
About the author, Richard Schwartz
Richard Schwartz is a graphic designer. He loves tennis, technology and his job. He spends time trying different apps and reading about automatisation. He loves raw and big data, as well as finding new ways of completing faster the tasks that he’s being attributed. That is why he contributes to TemplatesAssistant.com, a website that helps individuals achieve more at a faster pace.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.
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